Even in the digital age, reading tops the list.
US consumers say their favorite leisure activities are reading, watching TV and spending time with friends and family, according to The Harris Poll.
Agency
2008 Ad Growth forecast … by Coen.
In 2008, we look for stronger U.S. ad growth because of above-average extra demand. In the opening quarter of the year the super Bowl, which is a highly desired advertising vehicle, should post revenues above last year’s level; the new schedule of the political primaries will probably help to keep the prices up for most months in the first half of next year; the Beijing summer olympics should lead to extra spending for special olympic promotion tie-ins during the summer quarter; and by early fall, election advertising will pick up significantly to help lift ad demand in many media during most of the second half of 2008.
Sección Amarilla US selects The Group as Hispanic AOR.
Sección Amarilla USA (SAUSA) awarded its advertising responsibilities to The Group and its media partner, The Integrated Media Group. The month long review included not only THE GROUP but also known South Florida agencies Alma DDB and La Comunidad.
Immigration Hysteria and Hispanic Impassivity or Our time to Tell the Demagogues, ‘Por qué no te ca
This is another personal opinion that, while not having anything to do with advertising to US Hispanics, has everything to do with advertising to Hispanics.
You’d have to live in another planet not to notice how Immigration has reached center stage in the presidential debates and promises to gain even more importance as primaries come into full fervor. By Carlos F. Torres, partner, Directo Hispano
What Are Marketers Thinking?
Well…
Have you ever wanted to get inside another marketer’s head? That is exactly what researchers from Anderson Analytics set out to do.
Older vehicle buyers less likely to consider Import – younger buyers more likely to avoid Domestic.
While older buyers who purchase domestic vehicles are more likely to avoid purchasing certain models because they are imports, younger consumers who purchase import vehicles are more likely to avoid models because they are of domestic origin, according to the J.D. Power and Associates 2007 Avoider Study.
Top Marketing Trends for 2008.
The Marketing Executives Networking Group, an almost 1700 member organization of leading marketers who are at a VP-level or above in their organizations, issued the results of its first annual survey of Top Marketing Trends for 2008. The survey of MENG members, conducted by Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.
Legal and illegal immigrant numbers at Record Highs.
A new report by the Center for Immigration Studies examines the size, growth, and characteristics of the nation’s immigrant, or foreign-born, population as of March 2007. The reported provides a detailed picture of overall immigrant population, and of the illegal immigrant population specifically.
Juan Carlos Ortiz to Lead DDB’s consolidated LatAM & US Hispanic operations.
DDB Worldwide has appointed Juan Carlos Ortiz President for all of DDB’s Latin operations with responsibility for Latin America and U.S. Hispanic marketing, Chuck Brymer, President and CEO of DDB Worldwide Communications Group Inc made the annoucement.
Allison Price Arden named Publisher of Advertising Age.
Advertising Age has promoted Allison Price Arden to publisher Ad Age and its Crain Communications sibling Creativity.
¡Felicidades Allison!
