This is another personal opinion that, while not having anything to do with advertising to US Hispanics, has everything to do with advertising to Hispanics.
You’d have to live in another planet not to notice how Immigration has reached center stage in the presidential debates and promises to gain even more importance as primaries come into full fervor. By Carlos F. Torres, partner, Directo Hispano
Well…
Have you ever wanted to get inside another marketer’s head? That is exactly what researchers from Anderson Analytics set out to do.
While older buyers who purchase domestic vehicles are more likely to avoid purchasing certain models because they are imports, younger consumers who purchase import vehicles are more likely to avoid models because they are of domestic origin, according to the J.D. Power and Associates 2007 Avoider Study.
The Marketing Executives Networking Group, an almost 1700 member organization of leading marketers who are at a VP-level or above in their organizations, issued the results of its first annual survey of Top Marketing Trends for 2008. The survey of MENG members, conducted by Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.
A new report by the Center for Immigration Studies examines the size, growth, and characteristics of the nation’s immigrant, or foreign-born, population as of March 2007. The reported provides a detailed picture of overall immigrant population, and of the illegal immigrant population specifically.
DDB Worldwide has appointed Juan Carlos Ortiz President for all of DDB’s Latin operations with responsibility for Latin America and U.S. Hispanic marketing, Chuck Brymer, President and CEO of DDB Worldwide Communications Group Inc made the annoucement.
Advertising Age has promoted Allison Price Arden to publisher Ad Age and its Crain Communications sibling Creativity.
¡Felicidades Allison!
AIDS Healthcare Foundation (AHF), expressed alarm over a Journal of the American Medical Association (JAMA) article that reported a startling 13% increase in HIV/AIDS cases among men who have sex with men (MSM) in the United States over the past four years. The article prompted AHF to renew its call for effective and sustained prevention efforts and a fast tracking of routine HIV testing nationwide. The JAMA article, which examines the upward trend among MSM in Western countries with a focus on the United States, attributes the uptick in infection rates to a rise in unsafe sex due to, among other factors, reduced fear over the disease’s potentially deadly consequences, lack of awareness of HIV status and substance abuse issues, particularly the use of methamphetamines and alcohol.
Latino gamers looking to compete in a major gaming tournament will get their chance in 2008. The Latino Gamerz Match, produced in partnership with Major Gaming Championships and Dallas-based Hispanic advertising agency iNSPIRE!, is the first major console gaming tournament targeted directly to Latino gamers.
LatinWorks announced the addition of St. Edward’s University to its client roster.
A new edition of El ojo de Iberoamérica is already over, and its tenth anniversary was celebrated all around the region. Del Campo Nazca S&S was recognized again as the Best Agency of Iberoamérica. Hernán Ponce, from VOP was chosen as Best Creative Director; Unilever Argentina, as Best Advertiser; Landia was awarded for the Best Production Company; Armando Bo from Rebolución, as Best Advertising Film Director, and BBDO received the award for Best Media Network.
Black and Hispanic women have a different understanding of screening mammography compared with that of Caucasian women, according to the findings of a Boston University Medical Center survey presented at the annual meeting of the Radiological Society of North America (RSNA).
Virtual shelves, real customers.
After decades of relying on television and print advertising, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online.
