LatinWorks announced the addition of St. Edward’s University to its client roster.
Agency
El Ojo de Iberoamérica awarded the Bests of the region.
A new edition of El ojo de Iberoamérica is already over, and its tenth anniversary was celebrated all around the region. Del Campo Nazca S&S was recognized again as the Best Agency of Iberoamérica. Hernán Ponce, from VOP was chosen as Best Creative Director; Unilever Argentina, as Best Advertiser; Landia was awarded for the Best Production Company; Armando Bo from Rebolución, as Best Advertising Film Director, and BBDO received the award for Best Media Network.
Attitudes toward mammography differ across ethnicities, cultures, backgrounds.
Black and Hispanic women have a different understanding of screening mammography compared with that of Caucasian women, according to the findings of a Boston University Medical Center survey presented at the annual meeting of the Radiological Society of North America (RSNA).
CPG starts Thinking Outside the Box.
Virtual shelves, real customers.
After decades of relying on television and print advertising, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online.
State of Breast Cancer report.
Susan G. Komen for the Cure, recognized as the global leader in the breast cancer movement published the State of Breast Cancer report, a first-ever, reader-friendly snapshot-in-time of where the United States and the global community are in the quest to end breast cancer forever.
U.S. Holiday Shoppers: undeterred by high gas prices but concerned about Chinese-made goods.
More than four in 10 U.S. consumers said they plan to shop on the day after Thanksgiving and will not let gas prices affect their spending, according to the findings of an Accenture survey released.
AHAA takes position on Government Accountability Office Study on Advertising.
Following the August release of the Government Accountability Office (GAO) study on Advertising contracting and Congressional Subcommittee meetings on Government Management, Organization and Procurement, AHAA’s leadership engaged the association in an initiative to enforce government standards in advertising and communications contracts.
Sprint recognized for outstanding marketing & advertising to the Hispanic Market.
Sprint received high accolades this month for its exceptional work in Hispanic advertising and account planning.
PMA responds to Industry Demand: expands mission to assume Integrated Marketing Positioning.
The Promotion Marketing Association (PMA) unveiled its new brand identity, which includes expanding its mission to assume integrated marketing.
Web Site spending draws Ad dollars.
Central meeting grounds for companies and consumers.
While Internet advertising may get more attention these days, online marketers also recognize the importance of their own Web sites, according to a SDL Tridion-sponsored study conducted by PK Data.
Nearly six in 10 marketers said that the Web was critical to their global brand and marketing strategies.
Florida Lottery selects Machado/Garcia-Serra Communications.
The Florida Lottery announced the selection of Machado/Garcia-Serra Communications (MGS) as its new Hispanic-market advertising agency. The selection concludes an agency competitive search, which began in July of this year.
Webcast Alert: Convergence 2007: The Future of Advertising, Communications, & Media.
This full day conference will gather the best and brightest minds to explore how the communications industry is converging. The internet’s impact on advertising, pr, and media continue to create major changes in the way organizations and individuals interact. FREE of charge.
