Agency

The Promotion Marketing Association (PMA) unveiled its new brand identity, which includes expanding its mission to assume integrated marketing.

Central meeting grounds for companies and consumers.

While Internet advertising may get more attention these days, online marketers also recognize the importance of their own Web sites, according to a SDL Tridion-sponsored study conducted by PK Data.

Nearly six in 10 marketers said that the Web was critical to their global brand and marketing strategies.

The Florida Lottery announced the selection of Machado/Garcia-Serra Communications (MGS) as its new Hispanic-market advertising agency. The selection concludes an agency competitive search, which began in July of this year.

This full day conference will gather the best and brightest minds to explore how the communications industry is converging. The internet’s impact on advertising, pr, and media continue to create major changes in the way organizations and individuals interact. FREE of charge.

In the fall of 1621, the religious separatist Pilgrims held a three-day feast to celebrate a bountiful harvest, an event many regard as the nation’s first Thanksgiving. It eventually became a national holiday in 1863 when President Abraham Lincoln proclaimed the last Thursday of November as a national day of thanksgiving. Later, President Franklin Roosevelt clarified that Thanksgiving should always be celebrated on the fourth Thursday of the month to encourage earlier holiday shopping, never on the occasional fifth Thursday.

The bargain-hunters will be out early this year.

The Friday after Thanksgiving has always meant a stack of newspaper inserts to promote sales and get shoppers into stores. Now shoppers are also researching Black Friday sites, which publish advanced copies of retail circulars.

When US consumers say they are interested in a company, more than one-half of them are open to getting an interactive follow-up such as a personalized or generic e-mail, or text message, according to Vertis’ “2007 Customer Focus Tech Savvy” study.

The Mobile Marketing Association (MMA) announced the results of its third-annual Mobile Attitude and Usage Study. The study provides insights into overall consumer mobile usage by demographic group, awareness and usage of mobile phone features and services, and interest in and concerns about specific applications.