Best Buy in an effort to further address the needs of its Hispanic customers, has made numerous changes. Some changes include: Adding bilingual signage at more than 220 stores, hiring more sales associates and call center operators fluent in multiple languages and developing Spanish advertising materials, including the popular weekly insert.
Agency
Catholic Relief Services reaches out to Hispanics in the U.S.
Spanish-language Public Service Announcements communicating the life-saving difference charitable donations make will soon will hit the airwaves and online spaces as part of a Catholic Relief Services outreach effort focusing on U.S. Hispanic communities.
Cross-Cultural Communication Challenges in U.S. and Latin America podcast.
Cheskin has just launched its new podcast series, Fresh Perspectives, with The Inverted Triangle Dilemma, an in-depth expert panel discussion of communication differences between mainstream North America and Latin America and how this impacts business communications and U.S. Hispanic marketing and market research.
The 2007 Holiday Season.
The holiday season is a time for gathering and celebrating with friends and family, gift-giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its data collection.
Hispanic Gift Card use soars 33%.
Retailers are seeing an increase in both the cash value amount and use of gift cards among Hispanics.
According to Comdata Stored Value Solutions’ (CSVS) fifth annual gift card survey, Hispanics received gift cards with the highest average value among all ethnic groups at an average balance of $71, compared to $41 for Caucasians and $60 for African-Americans. The Hispanic total was a 33 percent increase over last year.
MULTI-TASKING MEDIA Consumers are merging the Internet with other media.
Internet users, more than ever before, are multitasking and incorporating different and new media types into an interconnected experience, according to a recent survey by Burst Media. The study found that over four-fifths (82.4%) of respondents are involved with another media, activity, or device while online. Among these multi-taskers, nearly one-quarter (23.6%) are “super-taskers” juggling four or more tasks while online. Watching television (58.3%) is the most common offline activity connected with Internet consumption.
CMOs to increase discounts and promotions in 2007 Holiday Season.
According to a new study by BDO Seidman, LLP, almost three-quarters (73%) of chief marketing officers at leading U.S. retailers believe discounting and promotions will be more plentiful this holiday season compared to 2006 due to the current credit crunch.
