GlobalHue announced that Laura Marella will join the company as a Vice Chairman. She will oversee and direct the Hispanic marketing services for all of GlobalHue Latino’s clients. In this capacity, she will also lead intra-agency initiatives and cross-discipline integration.
Agency
GlobalHue redefines its Multicultural Expertise.
GlobalHue announced the creation of four new agencies to further brand its expertise: GlobalHue Latino, GlobalHue African-American, GlobalHue Asian Pacific Islander and GlobalHue Next.
Best Buy offers New Bilingual Online and In-Store presentation.
Best Buy in an effort to further address the needs of its Hispanic customers, has made numerous changes. Some changes include: Adding bilingual signage at more than 220 stores, hiring more sales associates and call center operators fluent in multiple languages and developing Spanish advertising materials, including the popular weekly insert.
Catholic Relief Services reaches out to Hispanics in the U.S.
Spanish-language Public Service Announcements communicating the life-saving difference charitable donations make will soon will hit the airwaves and online spaces as part of a Catholic Relief Services outreach effort focusing on U.S. Hispanic communities.
Cross-Cultural Communication Challenges in U.S. and Latin America podcast.
Cheskin has just launched its new podcast series, Fresh Perspectives, with The Inverted Triangle Dilemma, an in-depth expert panel discussion of communication differences between mainstream North America and Latin America and how this impacts business communications and U.S. Hispanic marketing and market research.
The 2007 Holiday Season.
The holiday season is a time for gathering and celebrating with friends and family, gift-giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its data collection.
Hispanic Gift Card use soars 33%.
Retailers are seeing an increase in both the cash value amount and use of gift cards among Hispanics.
According to Comdata Stored Value Solutions’ (CSVS) fifth annual gift card survey, Hispanics received gift cards with the highest average value among all ethnic groups at an average balance of $71, compared to $41 for Caucasians and $60 for African-Americans. The Hispanic total was a 33 percent increase over last year.
