Internet users, more than ever before, are multitasking and incorporating different and new media types into an interconnected experience, according to a recent survey by Burst Media. The study found that over four-fifths (82.4%) of respondents are involved with another media, activity, or device while online. Among these multi-taskers, nearly one-quarter (23.6%) are “super-taskers” juggling four or more tasks while online. Watching television (58.3%) is the most common offline activity connected with Internet consumption.
Agency
CMOs to increase discounts and promotions in 2007 Holiday Season.
According to a new study by BDO Seidman, LLP, almost three-quarters (73%) of chief marketing officers at leading U.S. retailers believe discounting and promotions will be more plentiful this holiday season compared to 2006 due to the current credit crunch.
Making a lasting Impression.
A few weeks ago, a column by Cory Treffiletti (“A Little Advice on Presenting and Selling”) served those of us in sales an insightful reminder of the preparation required to conduct a positive sales call experience. Cory’s column was also a bit disturbing as he gleefully detailed how he kicked a salesperson out of his office for failing to prepare properly.
AT&T rolls out Latin Superstar vignettes for Holiday Season.
AT&T Inc. announced the introduction of three Spanish TV advertisements featuring famous Latino celebrities. Mexican actress Angelica Vale, Grammy winner Gloria Estefan and entertainment reporters Raul de Molina and Lili Estefan — from the show “El Gordo y la Flaca” — lend their talents to the humorous and musical vignettes.
ANA announces winners of the 2007 Multicultural Excellence Awards.
The ANA (Association of National Advertisers) today announced the winners of the 2007 Multicultural Excellence Awards. Now in its seventh year, the awards recognize ANA member companies and marketers for producing outstanding multicultural advertising campaigns that ran between June 2006 and May 2007.
Dell launches sales & support in Spanish.
Dell launches access to personalized computing through dedicated Spanish-language sales and support, along with a financing program.
Nielsen: Spanish-Language ad spending remains strong.
Total ad spending in Spanish-Language media for the first half of 2007 reached $2.87 billion, reporting a 2.3% increase over the same time period last year, according to Nielsen Monitor-Plus.
HDTV HOUSEHOLDS.
The Nielsen Company announced that 13.7% of TV households in the U.S. are equipped with an HD television and HD tuner capable of receiving signals in HD (HD Capable), while 11.3% are equipped with an HD television and HD tuner and receive at least one HD network or station (HD Receivable).
Rafael Eli is looking for a kidney donor.
HispanicAd.com has again generously offered to allow me to discuss the urgent need for organ donation in the Hispanic community. Thousands of our fellow Latinos are on long lists awaiting organ transplants. Donated organs are the gift of life.
Parents more active in raising their children – children get less Television Time.
Parents are taking a more active role in the lives of their children than they did 10 years ago, according to data released by the U.S. Census Bureau. For example, in 2004, 47 percent of teenagers had restrictions on what they watched on television, when they watched, and for how long, up from 40 percent in 1994.
Culture can affect access to alcohol, drug abuse treatment for rural youth.
Cultural stereotypes about Hispanics could impede Latino youth from seeking help for drug and alcohol abuse. In turn, substance-abuse treatment providers must better understand how their own attitudes toward culture can affect the provision of sufficient behavioral health services, according to a new study. To do this, providers must first assess their own notions of culture and address any hidden biases.
