In the just-released Cable Futurecast: A 10-year Detailed Outlook For Cable TV Industry Revenue Streams, SNL Kagan projects that overall residential cable revenue will top $121 billion by 2017, a 77% increase from 2006 levels of $68.6 billion.
Agency
Global consumer movement announces winners of International Bad Products Awards.
The awards aim to highlight failings of corporate responsibility and the abuse of consumer trust by internationally recognized brands. The announcement comes as 400 delegates from national consumer organizations and governments, convene in Sydney to attend CI’s World Congress.
Search Marketing vital for Brand Building and Driving Offline Sales for CPG companies.
comScore, Inc. released findings from a major research study analyzing the role of online search in generating Web site traffic for a number of consumer packaged goods (“CPG”) categories, including baby care, personal care, home care, and packaged food.
Immigration, Health & Work: Facts Behind the Myths.
The United States has been a nation of immigrants. Throughout the course of the nineteenth century, European immigration was widespread. With each new wave of migration, these groups brought new productive capacity and labor power that fueled the economic growth of the country. They also brought rich social traditions from their countries of origin, adding to the unique cultural mix in the United States.
Between here and there: How attached are Latino Immigrants to their native country?
Most Latino immigrants maintain some kind of connection to their native country by sending remittances, traveling back or telephoning relatives, but the extent of their attachment varies considerably.
Latino Health Paradox.
The Tomás Rivera Policy Institute (TRPI), based at the School of Policy, Planning, and Development at the University of Southern California, released a study, which revisits the Latino “health paradox.” The Latino “health paradox” refers to the widely- accepted belief that Latinos in the United States tend to be healthier than the average population despite their generally low socioeconomic status.
Marketers say Cross-Channel campaigns lift sales 11%.
Epsilon announced results from a recent executive survey in which nearly three-quarters of respondents reported practicing integrated, cross-channel marketing, and measuring a resulting average sales increase of 11% compared to non-integrated efforts. However, operational and data deficiencies remain serious challenges for these respondents, even as they strive to achieve–and measure–a broader array of campaign performance goals.
Orci accents Acento.
Roberto Orci has joined Acento as President, reporting to CEO Benito Martinez-Creel. Orci brings to Acento an outstanding reputation for building brands and getting results. Orci and Martinez-Creel will work closely together to revamp agency services, open new divisions, and propel the overall agency business.
San Diego Unido
Univision 17 & Univision Radio (La Nueva 106.5 / Recuerdo 102.9) has partnered with the San Diego / Imperial Counties American Red Cross, to assist the fundraising efforts aimed at helping those affected by the raging wildfires in San Diego.
