WFA has published, in conjunction with the French Advertiser Association (UDA), a study on the importance of advertising for the economy. The study is an important contribution to our understanding of the role of advertising in a modern, dynamic economy.
Agency
The Tres Amigos … a new Hispanic Agency!
The birth of a new Hispanic agency is about to be announced in the next couple of weeks. Headed by creative director Paco Olavarrieta, account man José E. Arandia and marketer Manuel Wernicky, the agency will have a link to medium size conglomerates of MDC Partners.
Reynolds Wrap Aluminum Foil unwraps first Spanish-language ads.
The durability and versatility of Reynolds Wrap Aluminum Foil will be highlighted in television and radio ads that begin airing this week. The new creative will be seen in the United States, Puerto Rico, Mexico and Panama.
NHCC – Community Relations Benchmarking Study.
The National Hispanic Corporate Council (NHCC) announced the findings of a survey conducted with its Fortune 1000 member companies between April and July, 2007. Nearly one third of its members participated, providing in depth insight into their best-in-class practices.
NBC Universal to sell KWHY-TV and Telemundo Puerto Rico.
NBC Universal is acquiring Oxygen Media, one of the nation’s leading female-focused cable television networks, thus expanding its highly successful cable portfolio. The announcement was made today by Jeff Zucker, President and CEO, NBC Universal.
The Oxygen purchase will be substantially self-funded through the sale of non-core assets. NBC Universal is selling its two independent Telemundo television stations: KWHY in Los Angeles, one of its two Spanish-language stations in that city, and WKAQ in Puerto Rico.
Packaging & private labels overlooking Spanish-speaking consumers.
Vertis Communications announced the results of its proprietary Customer Focus OPINIONES survey, which found that while 78 percent of all Hispanics in the U.S. have a positive perception of private label store brands, only 61 percent of those speaking only Spanish at home maintain a similar outlook. Conversely, 88 percent of Hispanics who speak English at home have a positive outlook on private label brands.
Word of Mouth Works Worldwide.
The unbiased opinion is trusted around the globe.
There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.
Hyundai & KIA media buying up for grabs.
World Marketing Group (WMG), the media management group for Hyundai Motor America (HMA) and Kia Motors America (KMA), announced it will conduct a review process for its media agency of record.
Perfecting The Pitch.
To be successful in any business, you must be able to forge new relationships while maintaining old ones. Benjamin Lewis, a public relations professional and president of Perception, Inc. in Gaithersburg, MD, has authored Perfecting The Pitch: Creating Publicity Through Media Rapport (Larstan Publishing 2007) to help professionals and entrepreneurs better understand how to establish valuable rapport with the media.
The Bedroom Project – How young Americans use, consume and interact with technology and media.
No demographic presents more challenges—and more untapped opportunities—to broadcasters than 17- to 28-year-olds.
Saucedo appointed Director of Business Development @ Bromley.
Bromley Communications has appointed Oscar Saucedo, to the post of Vice President, Director of Business Development.
Cueva – VP @ VPE.
Valencia, Pérez & Echeveste (VPE) announced the appointment of Maricela Cueva to the position of Vice President, Social Marketing.
