The National Hispanic Corporate Council (NHCC) announced the findings of a survey conducted with its Fortune 1000 member companies between April and July, 2007. Nearly one third of its members participated, providing in depth insight into their best-in-class practices.
Agency
NBC Universal to sell KWHY-TV and Telemundo Puerto Rico.
NBC Universal is acquiring Oxygen Media, one of the nation’s leading female-focused cable television networks, thus expanding its highly successful cable portfolio. The announcement was made today by Jeff Zucker, President and CEO, NBC Universal.
The Oxygen purchase will be substantially self-funded through the sale of non-core assets. NBC Universal is selling its two independent Telemundo television stations: KWHY in Los Angeles, one of its two Spanish-language stations in that city, and WKAQ in Puerto Rico.
Packaging & private labels overlooking Spanish-speaking consumers.
Vertis Communications announced the results of its proprietary Customer Focus OPINIONES survey, which found that while 78 percent of all Hispanics in the U.S. have a positive perception of private label store brands, only 61 percent of those speaking only Spanish at home maintain a similar outlook. Conversely, 88 percent of Hispanics who speak English at home have a positive outlook on private label brands.
Word of Mouth Works Worldwide.
The unbiased opinion is trusted around the globe.
There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.
Hyundai & KIA media buying up for grabs.
World Marketing Group (WMG), the media management group for Hyundai Motor America (HMA) and Kia Motors America (KMA), announced it will conduct a review process for its media agency of record.
Perfecting The Pitch.
To be successful in any business, you must be able to forge new relationships while maintaining old ones. Benjamin Lewis, a public relations professional and president of Perception, Inc. in Gaithersburg, MD, has authored Perfecting The Pitch: Creating Publicity Through Media Rapport (Larstan Publishing 2007) to help professionals and entrepreneurs better understand how to establish valuable rapport with the media.
The Bedroom Project – How young Americans use, consume and interact with technology and media.
No demographic presents more challenges—and more untapped opportunities—to broadcasters than 17- to 28-year-olds.
Saucedo appointed Director of Business Development @ Bromley.
Bromley Communications has appointed Oscar Saucedo, to the post of Vice President, Director of Business Development.
Cueva – VP @ VPE.
Valencia, Pérez & Echeveste (VPE) announced the appointment of Maricela Cueva to the position of Vice President, Social Marketing.
Focus Multimedia rebrands to Sensis.
Focus Multimedia, a Los Angeles-based interactive advertising agency that specializes in multicultural advertising, announced that it is changing its name to Sensis.
Suzuki Auto new ad campaign for Hispanics.
Building on last year’s groundbreaking and highly successful brand campaign that linked Suzuki’s rich motorcycle heritage to its automobiles, American Suzuki Motor Corp. launches a number of new television and print advertisements, highlighting the automaker’s expanded lineup of dynamic vehicles, bringing greater clarity to the company’s “Way of Life” brand philosophy and still illustrating the company’s motorcycle DNA.
6th Annual Batanga Live Mas Risas Comedy series.
Bud Light presents the hottest and largest Latino stand-up comedy series in New York City, the Batanga Mas Risas Comedy Series. This summer, the comedy series will showcase over 12 different Latino comedians at the top comedy venues in New York City, including Angelo Lozada, Mark Viera, Rich Ramirez, Sara Contreras, Mike Robles, Andrew Kennedy, Eric Nieves, Edgar Rivera, Rebecca Donohue, Gina Brillon, Herbie Quinonez and Angel Salazar.
