With the holiday season almost upon us, fully 15 per cent of the nation’s 40 million Hispanics — or six million people — likely will not be celebrating, this year.
Agency
MV42° named Hispanic media planning & buying AOR for Continental Airlines.
Forty-Two Degrees at MediaVest (MV42°), a division of SMG Multicultural, has been named Hispanic media planning and buying agency of record for Continental Airlines, effective immediately.
CAMACOL names Fernando Rodriguez of Terra Networks ‘Executive of the Year’ for 2007.
The board of directors for the Latin Chamber of Commerce of U.S.A. (CAMACOL), named Terra Network’s Fernando Rodriguez as Executive of the Year. Rodriguez was recognized not only for his professional expertise and efforts, but also for the impact he has made on the economic development of the community.
Lopez new COO of Terra Networks – US Hispanic & Puerto Rico.
Terra Networks announced that Mark Lopez, a
pioneer in the burgeoning Hispanic interactive industry, is returning to Terra as chief operating officer reporting to CEO Fernando Rodriguez,
effective October 15.
Lopez Negrete & Reliant Energy are ‘Among Friends’.
Lopez Negrete Communications recently concluded production of Reliant Energy’s new Hispanic creative campaign. The campaign, “Among Friends,” consists of TV, radio and internet buys, and was shot in Houston with a repeat performance by Raul Brindis, Houston’s number one radio talk show celebrity and Reliant Energy customer, as the Reliant Energy spokesperson.
Qwest launches program around Education, Online Safety, Identity Theft Prevention.
Qwest Communications International Inc. has launched a new, comprehensive Spanish-language educational program called Motivate.Educate.Elevate. to highlight information and opportunities made available by Qwest that reflect important multicultural values.
BRANDiosity re-Launches.
Sean Martin announced the re-launch of BRANDiosity. The firm, which will offer a suite of newly developed, proprietary services, will help companies identify, prioritize, and seize untapped growth opportunities from the multi-segment marketplace.
SBS’s employees & DJs march against Domestic Violence.
Spanish Broadcasting System (SBS) announced that its employees and DJs from its MEGA 97.9 FM and Amor 93.1 FM radio stations will actively participate in the Seventh Annual Gladys Ricart and Victims of Domestic Violence Memorial Walk on Wednesday, September 26 in New York. The march organized by the New York Latinas Against Domestic Violence (NYLADV), intended to raise awareness about domestic violence against women. We applaud the SBS New York activism! We should have more of this type of involvement from all of the companies in our Industry. Encorage this type of behavior!
NOBOX & Toyota sites earn 2007 WebAwards.
Nobox Marketing Group has garnered three Outstanding Website WebAwards at the Web Marketing Association’s 2007 competition; the three award-winning Nobox websites (www.ahorracontoyota.com, www.juyirse.com & www.tutuck.com) were developed for Toyota of PR — Nobox previously won three WebAwards in 2005 and 2006, respectively, including Best Automobile Website (also for Toyota) in 2006.
Beyond Translation.
Valerie Romley, Chief Research Officer of Moving Target Research Group, is set to launch her new book, Beyond Translation, The Marketer’s Field Guide to Understanding Today’s Transcultural Consumer, October 29th.
High and Low Involvement Product Decisions: Hispanics and Reference Groups.
“The key to social influence is identification.” (Korzenny, 63) This holds even truer when considering how to more effectively advertise to certain cultural and ethnic groups, more specifically, Hispanics. As a result, Hispanic Marketing Managers must identify which reference groups are most useful with which specific product types in order to create successful advertising campaigns.
