Agency

The White House Office of National Drug Control Policy (ONDCP) and local urban youth experts announced new report regarding drug use among Hispanic youth. According to a special report issued today by the ONDCP, Hispanic teen use of marijuana, cocaine, heroin, and methamphetamine currently outpaces White and African-American teen use.

The Nielsen Company began the public beta testing of Hey! Nielsen, an online social network site for a diverse range of pop culture enthusiasts who are eager to make their voices heard to Nielsen clients and other decision-makers in the entertainment
industry.

Conill announced that it has been awarded U.S. Hispanic marketing duties for Continental Airlines. Additionally, Saatchi & Saatchi’s Mexico City office was awarded marketing responsibilities for the carrier in Mexico. The assignments were the result of a competitive agency review.

What makes a house…a home? IKEA, the world’s largest home furnishings retailer often asks this question. They go into homes across the globe and study how people live their daily lives. More than tables and chairs, they look at how people spend time in their living rooms, kitchens and bedrooms. They probe: Does the family eat together often? Do the pets sleep in the beds? Are children safe and comfortable to play anywhere and everywhere?

The Nielsen Company reported that advertising spending for the first half of 2007 was down 0.5% over the same period last year, with Internet spending showing the strongest performance (plus 23.2%) of any category.

According to preliminary figures from Nielsen Monitor-Plus, the leading provider of competitive advertising information, advertising spending was mixed across media with gains in some categories and declines in others. In addition to Internet advertising, other categories that showed an increase during the first half of this year were: National Magazines (8.4%), National Sunday Supplements (6.5%), Outdoor (5.1%) and Spot TV Markets 101-210 (3.2%).

As you know, I was one of the Hispanic marketing executives featured on Brown is the New Green. I appreciate your commentary, and can attest to the fact that the documentarian, Phillip Rodriguez, has a skeptical, if not jaundiced view of the Hispanic marketing paradigm. I agree with you that Mr. Rodriguez should have made a more interesting commentary on the nature, benefits, and yes, controversies that are all part of our industry (or any industry, for that matter). While the film does not treat this topic with appropriate depth and consideration, I am not sure that Brown is the New Green indicts contemporary Hispanic marketing in a serious manner. I believe this for a number of reasons. By Stephen Palacios – EVP, Cheskin.

We have received an incredible amount of responses to our opinion piece we ran last week on George Lopez’ “Brown is the new Green”.

Interesting the majority of the responses seem to encourage the views that Phillip Rodriguez (filmmaker), Mr. Lopez and the documentary brings forth.

I have been reading articles on my so called “retirement”. I don’t know how this got somewhat distorted. The reality is that I am not retiring at all so whomever is disseminating that notion is misinformed.

The actual fact is that I am leaving dRMDDB but will continue in the industry.