Hector Orci – Chairman of Los Angeles based La Agencia de Orci has assumed once again the role of Chief Executive Office, a post he had turned over to Dilys Tosteson Garcia at the beginning of 2006.
Under the leadership of Dilys Tosteson Garcia Chief Executive Officer & President, the agency has suffered major losses the Verizon Communications and Allstate Insurance accounts.
The Mexico Tourism Board (MTB) has selected Machado/Garcia-Serra Communications (MGS) as agency of record for media planning and buying in the United States and Canada. MGS will begin working immediately on the $40 million dollar media account to promote the benefits of travel to Mexico among General Market and Hispanic audiences in the United States, as well as consumers in Canada. The assignment of lead media responsibilities for North America concludes an extensive agency search for which MGS publicly bid. MGS was selected over several agencies for compliance in several required areas that included agency infrastructure, credentials of personnel, and overall agency capabilities.
Delta Air Lines’ successful expansion throughout Latin America goes beyond flying from the U.S. to exotic and intriguing vacation spots; it also is about coming home. This sentiment is captured in the airline’s new Hispanic advertising campaign, ¿Hace Mucho Tiempo Que No Vuelves A Casa? (Has It Been Long Since You Went Back Home?).
The Florida State University Center for Hispanic Marketing Communication released today the first study of its 2007 series of reports on the Multicultural Marketing Equation. These studies conducted by Florida State University and DMS Research (an AOL LLC Company) highlight the commonalities and differences among major culturally unique groups in the United States in regards to important marketing issues. The first report of 2007 released today is entitled “Old and New Media Use.” It contrasts the use of television, radio, newspapers, and magazines with the use of the Internet, cell phones, and other new technologies by Hispanics who prefer English (HE), Hispanics who prefer Spanish (HS), African Americans (AA), Asians (A), and Non-Hispanic Whites (NHW).
The National Association of Hispanic Real Estate Professionals (NAHREP) and the National Council of La Raza (NCLR) released “Saving Homes, Saving Communities: Latino Brokers Speak Out on Hispanic Homeownership,” a joint report offering analysis on the impact of predatory lending practices on Hispanic homeownership and an insider’s view on ways to reduce and discourage such practices. The report’s findings and recommendations were derived from roundtable discussions with 56 NAHREP members, who are practicing mortgage professionals in six U.S. cities with high concentrations of Hispanic homeowners.
Tapestry announced the elevation of Elena Marroquin to SVP/Director of Strategy. She had been VP/Director of Strategy for the past five years, leading Hispanic strategy for client Procter & Gamble and overseeing multicultural activity within SMG.
The U.S. Census Bureau released annual data on key social, economic and housing characteristics for the nation, states, and geographic areas with populations of 65,000 or more. Covering topics ranging from language to education, from family size to work commute, the American Community Survey (ACS) provides annual data that help decision makers and planners better respond to change.
One may ask why it is important to understand culture. There are many answers but in marketing, the importance of understanding culture is because “marketing is the science of making others fall in love with your products, services and ideas”
AT&T Inc. announced the launch of new corporate advertising and marketing initiatives — the next step in defining AT&T as the premier telecommunications company in the world.
The distilled spirits industry and its media partners have joined together to support the Federal Trade Commission’s “We Don’t Serve Teens Week” underage drinking prevention campaign through thousands of donated public service announcements in national newspapers, consumer magazines, television and radio stations, billboards and professional sports stadiums, according to the Distilled
Spirits Council
Total advertising expenditures in the first half of 2007 slipped by 0.3 percent to $72.59 billion versus the same period in 2006, according to data released by TNS Media Intelligence.
El Arca (The Ark), a new Hispanic communications agency based in Los Angeles has launched offering companies opportunities for their brands to connect and building buzz with Hispanic consumers. El Arca services include ad production for television, radio, print and digital, media planning and buying, and multicultural and globalization solutions.
DDB North American President Dick Rogers announced today key executive changes at dRM DDB. Eduardo del Rivero, who served as President & CEO of dRM DDB since 1994, has announced his retirement from the company. Assuming the role of President & Chief Creative Officer of the agency is Luis Miguel Messianu, who was an agency founder and has been the CCO since the agency’s inception.
