Agency

Chicago-based Lapiz has been awarded the Allstate Insurance account for the Hispanic Market after a rigorous review. The account previously was with Los Angeles based La Agencia de Orci. The loss of Allstate is considered a major loss for the agency.

It may be surprising to some that lower-income households actually outpace their higher-income counterparts in consumer packaged goods (CPG) spending. In fact, this group alone will spend $85.3 billion on CPG in 2007 and will generate an additional $84 billion in incremental CPG growth during the next decade. To capitalize on this enormous opportunity, retailers and manufacturers need to deeply understand and anticipate the needs of this highly-fragmented segment of households and categories and not consolidate them into one homogeneous group.

Killer ideas await you!

It’s time for AHAA’s annual creative and account planning conference and what better time and place than Halloween in New York City to dust off the cobwebs and celebrate just how alive Hispanic advertising really is?!

To shed light on how different generations are “consuming” media — and what their future media preferences are likely to be — Deloitte & Touche USA LLP’s Technology, Media and Telecommunications (TMT) practice commissioned an extensive survey on the evolving role of media in America. This State of the Media Democracy survey offers a generational reality check on the usage of current media platforms/devices and what the future may hold.

Madison Avenue often homogenizes ethnic markets under tidy categories such as African American, Hispanic and Asian Americans. However, BIGresearch’s latest Simultaneous Media Survey (SIMM 10) of 15,439 consumers indicates that the categorization into generic groups leaves marketers with an inaccurate picture of ethnic groups. This is particularly true with Hispanics as many of whom report being from multiple racial ethnic descents. In SIMM 10, Hispanics identified themselves racially as: as Caucasian (44.2%), Other Race / Heritage (34.6%) and Multi-Racial (16%).

Edgy new campaign gives unique flavor to national effort for New York, the multicultural language that is being created in today’s America adds a new word: TANGUSTOSO.

According to Radio & Records magazine, the Hispanic Chamber of Commerce has sent a three-page letter to the Department of Justice and the FCC detailing its concerns about the proposed $13.6 billion merger between XM Satellite Radio and Sirius Satellite Radio. The group — the largest advocate of Hispanic-owned businesses, representing some 2 million businesses in the U.S., Canada, Puerto Rico and Mexico — said, “We are concerned about the negative impact that the merger will have on Hispanic business owners and Hispanic listeners.”

A new report from the Center for Immigration Studies projects how different levels of immigration would impact the future size of America’s population. The findings, carefully modeled on earlier projections by the Census Bureau, show that the current level of immigration will add 105 million to the population by 2060, while having a small effect on the aging of society.

“Labor Day differs in every essential way from the other holidays of the year in any country,” said Samuel Gompers, founder and longtime president of the American Federation of Labor. “All other holidays are in a more or less degree connected with conflicts and battles of man’s prowess over man, of strife and discord for greed and power, of glories achieved by one nation over another. Labor Day…is devoted to no man, living or dead, to no sect, race, or nation.”

Key Facts about Women-Owned Businesses – 2007 Update, is underwritten by the MassMutual Financial Group.

Hispanics and Asians remain the fastest-growing national segments of the population, with television households increasing by 4.4 percent among Hispanics and 3.9 percent among Asians over last year, according to The Nielsen Company. In local markets, Nielsen estimates that Los Angeles continues to remain the number one Hispanic market, followed by New York, Miami, Houston and Chicago. Los Angeles also has the country’s largest Asian community, followed by New York, San Francisco, Honolulu and Chicago. New York is the largest African-American TV market, followed by Atlanta, Chicago, Washington, D.C. and Philadelphia.