Kraft Foods and several of its most popular brands have joined with Bibi Gaytán, famous Mexican actress and mother, on the De mamá a mamá/ From Mom to Mom program as a way for mothers to share ideas to help manage the hectic life of motherhood.
Agency
McDonald’s kicks off the 8th Latin GRAMMY Awards Celebration with Museo de la Música McDonald’s.
McDonald’s announced details of its sponsorship of the 8th Annual Latin GRAMMY Awards that will bring the spirit and excitement of la música Latina to Hispanic communities and Latin music lovers across the country, and offer consumers an opportunity to experience the Awards ceremony themselves as special guests.
Nobox redesigns Mozilla Store.
Earlier this year Mozilla once again tapped Nobox to redesign its Mozilla Store; this follows the highly successful Nobox redesign of Mozilla.com, launch in October of 2006 as well as Nobox marketing efforts on Firefox 2, which among other tactics involved the design and placement of multiple banners.
Loyalty Trends among Hottest U.S. Market Segments.
A surprisingly high percentage of Young Adults and middle-income Hispanics identify themselves as loyalty program participants. At over 40% participation for each segment, these groups are aware of the loyalty game and have their antennae up looking for value. Upside growth of activity in both segments is predicted, as retailers, e-commerce web sites and telecom programs drive participation
GlobalHue shuffles and adds to New York Hispanic Team.
GlobalHue announced the appointment of Tony Hidalgo as the new Senior Vice President/Executive Creative Director, Nelson Garcia as Senior Vice President/Executive Media Planner and Buyer, and the promotion of Liz Silvi to Senior Vice President of Accounts for GlobalHue’s Hispanic division at GlobalHue-New York.
2010 US Census to GlobalHue.
The Census Bureau announced that it has awarded its 2010 Census communications contract, worth an estimated $200 million, to Draftfcb of New York.
Allstate at Lapiz.
Chicago-based Lapiz has been awarded the Allstate Insurance account for the Hispanic Market after a rigorous review. The account previously was with Los Angeles based La Agencia de Orci. The loss of Allstate is considered a major loss for the agency.
Lower-Income shoppers’ CPG spending levels create big opportunity.
It may be surprising to some that lower-income households actually outpace their higher-income counterparts in consumer packaged goods (CPG) spending. In fact, this group alone will spend $85.3 billion on CPG in 2007 and will generate an additional $84 billion in incremental CPG growth during the next decade. To capitalize on this enormous opportunity, retailers and manufacturers need to deeply understand and anticipate the needs of this highly-fragmented segment of households and categories and not consolidate them into one homogeneous group.
IS HISPANIC ADVERTISING DEAD?
Killer ideas await you!
It’s time for AHAA’s annual creative and account planning conference and what better time and place than Halloween in New York City to dust off the cobwebs and celebrate just how alive Hispanic advertising really is?!
The State of the Media Democracy: Are You Ready for the Future of Media?
To shed light on how different generations are “consuming” media — and what their future media preferences are likely to be — Deloitte & Touche USA LLP’s Technology, Media and Telecommunications (TMT) practice commissioned an extensive survey on the evolving role of media in America. This State of the Media Democracy survey offers a generational reality check on the usage of current media platforms/devices and what the future may hold.
