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Madison Avenue often homogenizes ethnic markets under tidy categories such as African American, Hispanic and Asian Americans. However, BIGresearch’s latest Simultaneous Media Survey (SIMM 10) of 15,439 consumers indicates that the categorization into generic groups leaves marketers with an inaccurate picture of ethnic groups. This is particularly true with Hispanics as many of whom report being from multiple racial ethnic descents. In SIMM 10, Hispanics identified themselves racially as: as Caucasian (44.2%), Other Race / Heritage (34.6%) and Multi-Racial (16%).

Edgy new campaign gives unique flavor to national effort for New York, the multicultural language that is being created in today’s America adds a new word: TANGUSTOSO.

According to Radio & Records magazine, the Hispanic Chamber of Commerce has sent a three-page letter to the Department of Justice and the FCC detailing its concerns about the proposed $13.6 billion merger between XM Satellite Radio and Sirius Satellite Radio. The group — the largest advocate of Hispanic-owned businesses, representing some 2 million businesses in the U.S., Canada, Puerto Rico and Mexico — said, “We are concerned about the negative impact that the merger will have on Hispanic business owners and Hispanic listeners.”

A new report from the Center for Immigration Studies projects how different levels of immigration would impact the future size of America’s population. The findings, carefully modeled on earlier projections by the Census Bureau, show that the current level of immigration will add 105 million to the population by 2060, while having a small effect on the aging of society.

“Labor Day differs in every essential way from the other holidays of the year in any country,” said Samuel Gompers, founder and longtime president of the American Federation of Labor. “All other holidays are in a more or less degree connected with conflicts and battles of man’s prowess over man, of strife and discord for greed and power, of glories achieved by one nation over another. Labor Day…is devoted to no man, living or dead, to no sect, race, or nation.”

Key Facts about Women-Owned Businesses – 2007 Update, is underwritten by the MassMutual Financial Group.

Hispanics and Asians remain the fastest-growing national segments of the population, with television households increasing by 4.4 percent among Hispanics and 3.9 percent among Asians over last year, according to The Nielsen Company. In local markets, Nielsen estimates that Los Angeles continues to remain the number one Hispanic market, followed by New York, Miami, Houston and Chicago. Los Angeles also has the country’s largest Asian community, followed by New York, San Francisco, Honolulu and Chicago. New York is the largest African-American TV market, followed by Atlanta, Chicago, Washington, D.C. and Philadelphia.

Real median household income in the United States climbed between 2005 and 2006, reaching $48,200, according to a report released today by the U.S. Census Bureau. This is the second consecutive year that income has risen.

Meanwhile, the nation’s official poverty rate declined for the first time this decade, from 12.6 percent in 2005 to 12.3 percent in 2006. There were 36.5 million people in poverty in 2006, not statistically different from 2005. The number of people without health insurance coverage rose from 44.8 million (15.3 percent) in 2005 to 47 million (15.8 percent) in 2006.

Finding the right hotel room at the best price is a top concern for many travelers. But searching for the right accommodations has not always been an easy task for those who prefer to book in Spanish.

Latino culture is at the heart of Scott Brand’s latest national Hispanic marketing initiative. The campaign dubbed, “Comparte tu Dicho” (Share your Dicho), seeks to compile the world’s first dicho-nary, or dictionary of Spanish-language proverbs.

Team up with your creative partner and account managers, tell us your story in all its greatness, attach your work and send it in. Join in the celebration.

GfK Roper Consulting announced findings from its annual GfK Roper Reports® Worldwide Power Brands study revealing the continued decline of global brand strength among consumers worldwide with U.S. brands losing ground to their European and Asian counterparts. The brand power scores are based on consumer response regarding three key variables: “familiarity”, “really like”, and “advocacy.”