Leading Senate and House Democrats urged federal agencies to take an active role in increasing the amount of federal advertising contracts awarded to disadvantaged and minority-owned businesses. Their action comes in response to a report by the Government Accountability Office (GAO) to be released that found that federal agencies are falling short of the standards set by an executive order issued in 2000 calling on the government to “aggressively” reach out to minority and underserved firms.
Agency
FTC to host Town Hall to examine Privacy Issues & Online Behavioral Advertising.
The FTC will host a two-day Town Hall to bring together consumer advocates, industry representatives, technology experts, and academics to address the consumer protection issues raised by the practice of tracking consumers’ activities online to target advertising – or “behavioral advertising.”
More than 300 Counties now ‘Majority-Minority’.
Nearly one in every 10 of the nation’s 3,141 counties has a population that is more than 50 percent minority. In 2006, eight counties that had not previously been majority-minority pushed the national total to 303, the U.S. Census Bureau reported.
Shift to Alternative Media strategies will drive U.S. Communications spending growth.
Total communications spending increased 6.8% to a record $885.2 billion in 2006 and expanded at a compound annual growth rate (CAGR) of 5.9% from 2001 to 2006, exceeding GDP growth in both periods, according to the VSS Communications Industry Forecast 2007-2011 (VSS Forecast)
AT&T launches new marketing initiatives to ‘Mobilize’ Brand.
AT&T Inc. announced the launch of new corporate advertising and marketing initiatives — the next step in defining AT&T as the premier telecommunications company in the world.
Clabiorne joins Bromley as Integrated Touchpoint Director.
Bromley Communications announced the recent appointment of Alejandro Clabiorne of Integrated Touchpoint Director. In that newly-created position, Clabiorne will use his extensive media expertise to instill creativity across disciplines and agency departments.
Targeting new-vehicle buyers, effectiveness of Media buys hinge on Average Daily Audience Reach.
Online advertisers targeting new-vehicle buyers can tailor how quickly their advertising reaches their intended audience by understanding the differences between daily and monthly Web site visitation patterns, according to the J.D. Power and Associates 2007 Online Media Study — Wave 1.
Youth exposure to Alcohol Ads in magazines declined from 2001 to 2005.
Youth exposure to alcohol advertising in magazines declined 49% from 2001 to 2005, according to a new report released by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.
