Synovate released data from its inaugural PAX Latin America survey, which tracks media consumption and purchasing patterns of upscale consumers.
Covering 7.6 million affluent adults, top management and business decision makers in Argentina, Brazil and Mexico, Synovate PAX provides international marketers with important information about these high value audiences.
The Tomás Rivera Policy Institute (TRPI) announced the release of a new policy brief examining inter-ethnic tensions in South Los Angeles.
The National Hispanic Caucus of State Legislators (NHCSL) released its first Child Health Survey Report & Findings. The report presents the current attitudes and perspectives that Hispanic state legislators have on child health issues such as childhood obesity, nutrition education, physical activity, and they provide some of the solutions that are working in their state.
As disclosed recently in their acquisition of Univision Communications by a consortium lead by the Saban Capital Group, they intended to sell-off certain non-core assets to help pay-down the debt for the acquisition of the company.
Christopher Campos – Executive Vice President & Director of Client Services for GlobalHue’s Hispanic division, along with Ricardo Trejo – Executive Creative Director and Mark Gonzalez – Creative Director have stepped down for their post at the agency. Global Hue was coined ‘Little Bravo’, since many of the top management team and other once worked at The Bravo Group under Daisy Exposito, now CEO of New York based d’exposito & partners.
The Nielsen Company launched their summer Hispanic consumer engagement initiative with the premiere of their “telenovela”, to demonstrating and informing consumers about the Nielsen Local People Meter technology at the Fiestas Puertorriquenas event in Humboldt Park, Illinois.
Lopez Negrete Communication has wrapped production for client SONIC’s new Hispanic campaign entitled “SONIC Zone.” The three :30 spots demonstrate how SONIC customers experience a truly customized, relaxing, private and personalized eating experience when compared to competing quick service restaurants.
Discretionary spending of college students in the United States is funded largely by today’s baby boomer parents. Today, nearly half of male (46.1%) and female (50.9%) college students fund personal expenses with parents or guardians fund. Only one in five students (18.7%) work full time to fund spending and about two fifths (39.4%) work part time.
Nearly half million minorities in the United States are waiting on organ transplants and Eve J. Higginbotham, MD, Dean of Morehouse School of Medicine (MSM) in Atlanta is calling on minorities to become organ and tissue donors.
