Mediamark Research Inc. (MRI) released a new consumer segmentation analysis that groups adults according to their level of comfort with personal debt. Interestingly, when consumers’ financial attitudes are cross-referenced with their financial behavior, it’s clear that the majority of people borrow money despite being uncomfortable doing so.
Agency
Women depend on the Internet.
Burst Media announced the results of an online survey of women 25 years and older. This survey interviewed 1,896 women over the age of 25 years and focused on women’s online behavior and how the Internet impacts their everyday lives.
Pasa La Belleza – an experiential & viral way for Latinas to Talk Beauty.
Offering Latinas a culturally relevant way to communicate with one another, Unilever’s Hispanic beauty platform, Pasa La Belleza, has a wide-range of activities, including an interactive Web site, organic product integration on TV, in-store beauty demonstrations, beauty parties in key local Hispanic markets, access to stylists’ beauty tips, product samples and a special sweepstakes where entrants could Win a Day of Beauty with their favorite celebrity stylists in their own home.
Dallas/Ft. Worth Retailers benefit by surging Latino population growth.
The Dallas/Ft. Worth-Arlington Metropolitan Area is experiencing a substantial Latino population boom that is helping many area retailers remain profitable in a tough economy. According to the Census Bureau, the Dallas/Ft. Worth-Arlington Metropolitan Area was the second-fast growing metropolitan area in the United States, adding an estimated 601,242 residents since the year 2000. Hispanics comprised 60 percent of these new residents, whose estimated buying power of $20 billion has benefited the bottom-line for area retailers.
2/3 of US adults believe Mortgage Advertising & Marketing lacks credibility.
Given all the negativity surrounding the sub-prime mortgage marketplace, it is no surprise that consumers have questioned the credibility of the current marketing and advertising for mortgage products. Just one-third of US adults (34%) view the advertising and marketing of mortgage products as credible, with the majority (66%) viewing it as not credible. In fact, one in five adults (22%) report that they view the advertising and marketing of these products as ‘not at all credible.’
Coca Cola on Top of ‘Best Brands’ Harris Poll.
Coca Cola continues its rise as it moves into the top position of the annual Harris Poll of “best brands” for the first time and rises from No. 3 last year. Sony, which had been in the top position for seven straight years, drops one spot to No. 2, while Toyota, previously in the fourth position, moves up to No. 3. Dell, which had been in the second spot last year drops two spots to No. 4 this year.
Latinvox premiers new creative for New York International Latino Film Festival.
New York advertising agency Latinvox is set to launch the new creative campaign developed for the latest edition of the New York International Latino Film Festival, which opens on July 24th. The multi-platform campaign consists of television, print and out of home advertisements, as well a website.
25M more Californians by 2050 – Hispanics ethnic majority by 2042.
California’s population is projected to reach almost 60 million people by 2050, adding over 25 million since the 2000 decennial census, according to long-range population projections released by the California Department of Finance.
From less than 34 million Californians counted in that census, the new data series shows that the state will pass the 40 million mark in 2012, and exceed 50 million by 2032.
Beauty Retailers use rewards to bolster Customer Loyalty.
U.S. retailers of beauty products are banking on multi-channel sales and personalized customer relations strategies to maintain a competitive edge, according to a newly published study by global management consulting and market research firm Kline & Company. Faced with a challenging, mature market and growing competition from the direct-to-consumer sales channel, beauty retailers are beefing up enticements like customer loyalty programs and purchase rewards in an effort to retain customers and attract new ones.
Why do you want to Work at a small agency – Five Reasons Why I Keep Fighting.
During the America Revolutionary War, John Paul Jones supposedly uttered these words in the midst of a fierce battle against a far superior British fleet. He actually yelled them — otherwise the Brits wouldn’t have heard. With the seemingly overwhelming odds that a small agency will succeed, I identify with Jones’ attitude. It’s so easy to get discouraged by all of the negative things that can happen in this business. Like today, the air conditioner isn’t working on my side of our offices. Courtesy of Advertising Age.
Americans scrutinize business practices in deciding what to buy.
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. At the same time, there is a substantial increase in the number of American workers who want their employers to support a social cause or issue. The latest study in Cone’s 14 years of Cause Branding and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society.
CPG Industry actively manage brands for Future Growth.
Information Resources, Inc. (IRI) announced the first top-line results from its IRI Long-Term Drivers Consortium Study that was initially launched in mid-2006. Since its inception, the study has been utilizing brand information from a consortium of national CPG manufacturers to quantify the importance of TV advertising, in-store promotion, distribution and brand variety on the long-term health of brands and the overall CPG industry.
Creative Civilization – Hispanic AOR for QuePasa.com
QuePasa.com has named San Antonio-based Creative Civilization as its new agency of record.
The San Antonio-based advertising agency, led by Al Aguilar and Gisela Girard, will partner with QuePasa Corporation Chairman and CEO, Robert B. Stearns, to enhance the website’s overall reach and relevance to Hispanic consumers and business to business audiences.
FACTS: Hispanic Heritage Month 2007: Sept. 15 – Oct. 15.
In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week including Sept. 15 and Sept. 16. The observance was expanded in 1988 to a monthlong celebration (Sept. 15 – Oct. 15). America celebrates the culture and traditions of U.S. residents who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean. Sept. 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on Sept. 16 and Sept. 18, respectively.
