Agency

MediaDay details the daily media usage of American consumers—including when they use particular media, where they are when they use them, what else they are doing at the time and how engaged they are with each medium.

Top-line results show that TV and radio are the most heavily used media on an average day; fewer consumers, however report they were “very focused” when using these media when compared with the number who said they were “very focused” when surfing the Internet or reading magazines or newspapers.

The most successful retailers in the industry are constantly reinventing themselves to stay one step ahead of the competition, according to the STORES Top 100 Retailers ranking.

Farmers Insurance Group announced that actor and community activist, Edward James Olmos will be featured in two action-packed television commercials that will air nationally beginning this month through Accentmarketing.

Aflac announced that it is adding Momentum Worldwide and Zubi Advertising as the latest members of its marketing agency roster. The two agencies will add event activation and Hispanic consumer outreach capabilities to Aflac’s marketing strategy.

A number of groups including the National Association of Broadcasters (NAB) have opposed the merger outright.

Yet, Hispanic market interest groups including LULAC, Latino Coalition, New York Federation of Hispanic Chambers and the Hispanic Federation have responded very favorably and have sent letters in support to the FCC. By Julio Rumbaut / Rumbaut & Company.

A new study confirms that 72 percent of Hispanics in the King, Snohomish and Pierce counties of Washington state speak Spanish at home more than English—far more than the nationwide figure of 34 percent. Hispanic Consumers in the Puget Sound Region, a collaboration between Conexión Marketing and Seattle University.

U.S. AD spending is now projected to grow only 3.1% in 2007, according to revised estimates released Tuesday by industry forecaster Bob Coen. That’s a significant downward revision from the 4.8% the Universal McCann director of forecasting originally projected in December, and means the ad industry will once again fail to keep pace with overall U.S. economic growth. The downgrade is the latest in a series of downward revisions issued by other leading industry forecasters and suggests that some fundamental shifts are taking place in the industry’s economics, as advertisers continue to shift money out of traditional media and into new and emerging media platforms, especially online.

Alcohol industry “responsibility” advertisements comprised less than three percent of the nearly 1.5 million alcohol industry television advertisements that aired from 2001 to 2005, according to a new study released today by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.

The report, titled DROWNED OUT: Alcohol Industry “Responsibility” Advertising on Television 2001-2005, analyzed the industry’s “responsibility” advertising because it is the largest source of such advertising.

The Radio Ad Lab is conducting a new series of research projects under the umbrella theme, “Radio and the Consumer’s Mind: How Radio Works.” The goal is to continue learning both how Radio advertising affects consumers differently and how it works synergistically with other forms of media.

The newest paper, “Engagement, Emotions, and the Power of Radio,” conducted by Gallup & Robinson, was designed to assess how well Radio ads can generate emotional responses and engage with consumers, compared to television ads. And it did so using advanced physiological methods that measure emotional responses in ways that don’t require verbal responses. The conclusion is that the emotional impact of Radio ads is equal to TV.

Terra Networks and V-me have formed a broad and innovative strategic partnership. In this unique alliance, two world-class media entities join forces for online sponsorship sales, shared content, cross-platform promotion, and the creation of packages targeting V-me’s quality Hispanic demographics.

The National Society of Hispanic MBAs will launch the premier issue of The Business Journal of Hispanic Research.

A tour of the five agency finalists in the review is in the works for Batanga executives to have a chemistry check between their team and the individual agency teams.

The agencies on the shortlist are:

How often do you get to sit down and think about the answer to the question, “what is a brand?” I’m relatively lucky because I get to sit and think about it almost everyday. I used to not be a believer in the power of brands, but I eventually changed my tune and feel they are indeed necessary to achieve lasting growth when you build a company, product or service. That being said, the last few years have seen a radical evolution in the way a brand is built and managed, almost to the point where the evolution of a brand is more of a revolution of the brand.

The Association of Hispanic Advertising Agencies (AHAA) will host its 23rd Semi-Annual Conference October 31-November 2, at the Crowne Plaza Hotel in New York. While it may seem a little spooky for the industry’s association to take this new, some might say terrifying, twist on the age-old question, “Is advertising dying?,” association leaders, conference organizers and Latino agencies are impassioned about the answer.