Ad spending in the gay and lesbian press has grown at almost three times the rate of consumer magazines over the past ten years, according to a major annual survey.
Ad spending in gay and lesbian publications in 2006 reached a record $223.3 million, an increase of 5.2% over 2005 and an increase of 205% since 1996, according to the 2006 edition of the Gay Press Report, the annual survey produced by advertising agency Prime Access Inc. and gay media representative firm Rivendell Media.
The numbers speak for themselves and paint a very powerful picture: Latino women entrepreneurs are playing an increasingly prominent role in the Small Business boom that’s fueling today’s economy. What’s more, projections indicate this trend will continue unabated as Latinas have become the fastest growing Small Business owners in the U.S.
Apple Inc.’s “Get a Mac” campaign, created by Media Arts Lab\TBWA was awarded the Grand Effie at the 39th Annual Effie Awards gala last night at the Metropolitan Pavilion in New York. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Results from the “Get a Mac” campaign included market share growth of 42%, record sales and cultural influence.
LatinSphere Advertising has matured and is primarily focused around three (3) key areas: strategy, advertising and experiential marketing. These disciplines can work independently of each other, or can complement one another, depending on the Client’s set forth objectives.
Alloy Access released findings from a new study revealing data that defines spending power and influence of an emerging and powerful consumer market. Redefining themselves as positive, upwardly mobile Hustlers, the group is identified as the new “Urban Hustler”.
Dolores Kunda, President and CEO of Lápiz, has just been named the “Ad Woman of the Year” by the Chicago Ad Federation. This well-deserved distinction honors Dolores’ years of dedicated service and lasting contributions to the advertising industry. This year marks the 50th anniversary of the award and places Dolores in esteemed company.
Reacting to a new Free Press study on radio ownership, national women’s rights and civil rights leaders joined two Federal Communications Commissioners in condemning the FCC for its failure to address the low number of female and minority media owners.
HispanicAd.com is pleased to offer our readers The Setup & Conduct of Hispanic Focus Groups. This 19-page booklet – prepared by Roslow Research Group (RRG), a long-time leader in the Hispanic research field – describes the key guidelines you need to watch for when designing and conducting Hispanic qualitative research.
While awareness of organized retail crime has never been higher, senior loss prevention executives admit the problem is getting worse. According to the National Retail Federation’s third annual Organized Retail Crime survey, more than three-fourths of retailers (79%) said their company has been a victim of organized retail crime within the past year. The survey also found that 71 percent of retailers say they have noticed an increase in organized retail theft activity in the past 12 months, up dramatically from 48 percent in 2006.
MARCA announced the opening of its new headquarters in the Mayfair Center, Coconut Grove. A special launch party on June 6 celebrated the new location.
Total advertising expenditures in the opening quarter of 2007 decreased by 0.3 percent to $34.93 billion as compared to the same period in 2006, according to data released by TNS Media.
