Agency

Advertising spending for the first quarter of 2007 was down slightly at 0.6% over the same period last year, according to preliminary figures released by Nielsen Monitor-Plus.

Advertising spending was mixed across media with gains in some categories and declines in others. Internet advertising continues to grow steadily with an increase of 31.9% in the first three months. National Magazines (6.5%), Spanish-Language Television (4.0%) and Spot TV Markets 101-210 (4.1%) also reported growth, while Network TV dropped by 8.5% this quarter compared to the same time period last year.

The American Advertising Federation (AAF) honored the exceptional work of the 2007 ADDY Award winners. The ADDY Awards are the world’s largest, and arguable toughest advertising competition, presenting both professional and student advertising. This year’s gala event took place during the AAF National Conference 2007, June 7–9, in Louisville, Ky.

‘As Seen on TV’ still has some heft to it.

TV ads are the best way to reach and engage online consumers with new product information, according to the American Marketing Association’s “Mplanet” survey, conducted with Opinion Research Corporation prior to the 2006 holiday season.

Ad spending in the gay and lesbian press has grown at almost three times the rate of consumer magazines over the past ten years, according to a major annual survey.

Ad spending in gay and lesbian publications in 2006 reached a record $223.3 million, an increase of 5.2% over 2005 and an increase of 205% since 1996, according to the 2006 edition of the Gay Press Report, the annual survey produced by advertising agency Prime Access Inc. and gay media representative firm Rivendell Media.

Apple Inc.’s “Get a Mac” campaign, created by Media Arts Lab\TBWA was awarded the Grand Effie at the 39th Annual Effie Awards gala last night at the Metropolitan Pavilion in New York. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Results from the “Get a Mac” campaign included market share growth of 42%, record sales and cultural influence.

The numbers speak for themselves and paint a very powerful picture: Latino women entrepreneurs are playing an increasingly prominent role in the Small Business boom that’s fueling today’s economy. What’s more, projections indicate this trend will continue unabated as Latinas have become the fastest growing Small Business owners in the U.S.

LatinSphere Advertising has matured and is primarily focused around three (3) key areas: strategy, advertising and experiential marketing. These disciplines can work independently of each other, or can complement one another, depending on the Client’s set forth objectives.

Dolores Kunda, President and CEO of Lápiz, has just been named the “Ad Woman of the Year” by the Chicago Ad Federation. This well-deserved distinction honors Dolores’ years of dedicated service and lasting contributions to the advertising industry. This year marks the 50th anniversary of the award and places Dolores in esteemed company.