The pictures below were NOT taken in Mexico City or L.A.
Would you believe Soho in NYC?
The pictures below were NOT taken in Mexico City or L.A.
Would you believe Soho in NYC?
Arbitron Inc. released a 30-market analysis of diarykeeper entries for Internet-based listening to AM/FM radio stations.
Global CEO departures have leveled off at a high plateau, and less than half of CEOs leaving office in 2006 departed under normal circumstances, according to the sixth annual survey of CEO turnover at the world’s 2,500 largest publicly traded corporations released today by management consulting firm Booz Allen Hamilton. The study found that corporate boards are quicker than ever to replace underperforming CEOs, as they focus more on grooming in-house leaders and turn to outsider and interim CEOs less often as outsider results continue to disappoint.
Total U.S. advertising spending is expected to increase 1.7 percent in 2007 to $152.3 billion, according to the full-year forecast released today by TNS Media Intelligence. This is a downward revision from the company’s prior forecast of 2.6 percent growth issued in January.
The first half of 2007 is projected to advance by just 1.2 percent while the second half of the year is expected to post a gain of 2.3 percent.
Advertising spending for the first quarter of 2007 was down slightly at 0.6% over the same period last year, according to preliminary figures released by Nielsen Monitor-Plus.
Advertising spending was mixed across media with gains in some categories and declines in others. Internet advertising continues to grow steadily with an increase of 31.9% in the first three months. National Magazines (6.5%), Spanish-Language Television (4.0%) and Spot TV Markets 101-210 (4.1%) also reported growth, while Network TV dropped by 8.5% this quarter compared to the same time period last year.
The American Advertising Federation (AAF) honored the exceptional work of the 2007 ADDY Award winners. The ADDY Awards are the world’s largest, and arguable toughest advertising competition, presenting both professional and student advertising. This year’s gala event took place during the AAF National Conference 2007, June 7–9, in Louisville, Ky.
‘As Seen on TV’ still has some heft to it.
TV ads are the best way to reach and engage online consumers with new product information, according to the American Marketing Association’s “Mplanet” survey, conducted with Opinion Research Corporation prior to the 2006 holiday season.