Lopez Negrete Communications, the second largest independently owned and operated Hispanic marketing agency in the country, has been chosen to steward a public relations brand awareness campaign for Nielsen.
Agency
Drug Stores still dominant vendors of US Prescription Drugs.
Despite the rise of mail order as a retail channel for prescription medications, U.S. drug stores are still the predominant vendors of prescription drugs in the United States, according to consumer research data from Mediamark Research Inc. (MRI).
Are Banks ready to Cash In Online?
The virtual world of finance is starting to add up to some real money. Financial institutions large and small are rushing to open virtual branches, offering higher savings yields and lower interest rates to entice consumers to switch or stay.
Cabletelevision Advertising Bureau launches Online Diversity Marketing Center.
In an effort to offer the latest information, trends and insight into the exploding diversity marketplace, the Cabletelevision Advertising Bureau (CAB) has launched its new online Diversity Marketing Center.
Smirnoff Ice & Batanga help ‘Complete Your Party’.
Smirnoff Ice announced a strategic partnership with leading Hispanic entertainment company Batanga. The alliance will offer consumers an opportunity to “complete their party” this summer with free music downloads at the Batanga Music store from today’s hottest Latin artists.
Performers’ Unions and Advertising Industry to conduct study on Commercials Compensation Models.
Screen Actors Guild (SAG), the American Federation of Television and Radio Artists (AFTRA) and the advertising industry’s ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) announced that Booz Allen Hamilton has been selected as the independent study consultant to examine alternative methods of performer compensation consistent with the understanding between the unions and the industry that the purpose of study is not to reduce the aggregate compensation historically paid to performers.
Western Union expands community development initiative throughout Mexico.
The Western Union Company announced the expansion of the 4plus1 Program to the State of Veracruz. Since last year, Western Union has been working with federal, state and local officials in Mexico to implement this pioneering initiative, supporting economic development projects across local communities in Zacatecas and four other Mexican states.
Indicators of recent migration flows from Mexico.
The Mexican-born population in the U.S. has continued to increase but the rate of growth appears to have slowed beginning in mid-2006. This preliminary assessment is based on data that indirectly reflect the pace of migration over time.
Creating the Next Generation of Segmentation.
Segmentation is more than a way to classify the market. It acts as a strategic framework for understanding, marketing to, and reaching customers and prospects. Taken to its fullest potential, segmentation provides the organizing principle—the lingua franca—for the way the entire organization thinks about its customers and prospects.
AHAA asks State Senators considering industry position in immigration debate.
Dear Honorable Senator: I am writing on behalf of the membership of The Association of Hispanic Advertising Agencies ( AHAA ), which represents 98 percent of the U.S. Hispanic advertising, marketing and media firms and more than $5 billion in corporate spending to reach the Latino community in America . Given the immigration debate we are compelled to reiterate our view on the importance of immigrants as contributors to our nation’s economy.
