The huge influx of immigrants coming to the United States from every corner of the globe has helped propel the issue of immigration high up on the national agenda. Most of the attention has focused on the legal side of the issue, especially with Congress set to tackle comprehensive immigration reform this year.
In contrast, relatively little attention has focused on the side of the nation’s immigration story that represents the future: children.
The high costs of prescription drugs led many Hispanics and African Americans to take desperate measures, like delaying filling a prescription or skipping doses, according to a new AARP national study of adults 18 plus. The study also found a high level of support in the Hispanic and African American communities for state legislation to make prescription drugs more affordable.
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 23% of all TV sets in consumers’ homes do not receive cable or Direct Broadcast Satellite (DBS) programming. This represents over 70 million TV sets in US households that only receive over-the-air broadcast television.
Madison Avenue’s scramble for digital media and advertising services is a drive to remain relevant and to avoid being subsumed by bigger, far more capitalized players. That seems to be the picture emerging after an unprecedented series of deals that have consolidated some $12 billion in digital advertising services in the hands of big agency holding companies like Publicis, Interpublic and WPP, as well as two outside players: Google and Microsoft. Microsoft’s acquisition of aQuantive, in particular, looks to be a game-changing deal, making the software giant one of the biggest players in the ad industry.
The broad picture of a niche medium.
It would be a mistake to think that the average podcast user is a 23-year-old male with a college education and a really big comic book collection. Podcast users are not a homogeneous group, and downloads range from music to religious broadcasts to museum tours.
That said, overall podcasting user demographics give a broad perspective on the medium.
Use a charcoal or gas grill? Prefer a full-size or portable grill? Serve chicken or hamburger? Who is more confident mastering the grill? The answers to these and other questions surprisingly varied between Hispanics and Americans overall, according to this year’s Weber Hispanic GrillWatch Survey, the country’s most comprehensive study on Hispanics’ grilling habits associated with ownership, usage, foods, and entertaining.
In case you are not familiar with these variables, let me explain. They are a measurement of your share of voice in advertising.
The Disney-ABC Television Group and Sprint announced that Sprint customers can now access a comprehensive portfolio of news and entertainment video programming from ABC Entertainment, ABC News and Disney Channel.
Not long ago, the Hispanic market was considered marginal by many businesses, being perceived as a largely immigrant group with income, language, and educational limitations. Today, with the commoditization of the concept of acculturation and the emergence of bicultural TV networks, no one argues that Hispanics are an appealing market segment that goes beyond the classic preconceptions to encompass more affluent, hip, bilingual and bicultural consumers. While this shift from low value to high value is important, there is an emerging shift that promises to elevate the role of Hispanics even to a higher level: Hispanics are moving from being a market in itself to being a strategic tool for competitive advantage in the general market. Those who chose to leverage the influencing power of “The Latino” in the crowded general market will profit from the next in strategic marketing.
Research with Hispanic consumers has shown that “cold refreshment” is one of the most important characteristics of beer – more so with the Hispanic consumer than with any other consumer group. Using this cold insight, Coors Brewing Company’s new cold activated label helps ensure that every Coors Light bottle provides the cold refreshment that Hispanic consumers crave.
Sears Holdings Corporation announced that it has chosen MPG, the US based media company of global agency Havas, as the company’s new media planning and buying media services agency of record effective May 23, 2007.
