Agency

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 23% of all TV sets in consumers’ homes do not receive cable or Direct Broadcast Satellite (DBS) programming. This represents over 70 million TV sets in US households that only receive over-the-air broadcast television.

Madison Avenue’s scramble for digital media and advertising services is a drive to remain relevant and to avoid being subsumed by bigger, far more capitalized players. That seems to be the picture emerging after an unprecedented series of deals that have consolidated some $12 billion in digital advertising services in the hands of big agency holding companies like Publicis, Interpublic and WPP, as well as two outside players: Google and Microsoft. Microsoft’s acquisition of aQuantive, in particular, looks to be a game-changing deal, making the software giant one of the biggest players in the ad industry.

The broad picture of a niche medium.

It would be a mistake to think that the average podcast user is a 23-year-old male with a college education and a really big comic book collection. Podcast users are not a homogeneous group, and downloads range from music to religious broadcasts to museum tours.

That said, overall podcasting user demographics give a broad perspective on the medium.

Use a charcoal or gas grill? Prefer a full-size or portable grill? Serve chicken or hamburger? Who is more confident mastering the grill? The answers to these and other questions surprisingly varied between Hispanics and Americans overall, according to this year’s Weber Hispanic GrillWatch Survey, the country’s most comprehensive study on Hispanics’ grilling habits associated with ownership, usage, foods, and entertaining.

In case you are not familiar with these variables, let me explain. They are a measurement of your share of voice in advertising.

The Disney-ABC Television Group and Sprint announced that Sprint customers can now access a comprehensive portfolio of news and entertainment video programming from ABC Entertainment, ABC News and Disney Channel.

Not long ago, the Hispanic market was considered marginal by many businesses, being perceived as a largely immigrant group with income, language, and educational limitations. Today, with the commoditization of the concept of acculturation and the emergence of bicultural TV networks, no one argues that Hispanics are an appealing market segment that goes beyond the classic preconceptions to encompass more affluent, hip, bilingual and bicultural consumers. While this shift from low value to high value is important, there is an emerging shift that promises to elevate the role of Hispanics even to a higher level: Hispanics are moving from being a market in itself to being a strategic tool for competitive advantage in the general market. Those who chose to leverage the influencing power of “The Latino” in the crowded general market will profit from the next in strategic marketing.

Research with Hispanic consumers has shown that “cold refreshment” is one of the most important characteristics of beer – more so with the Hispanic consumer than with any other consumer group. Using this cold insight, Coors Brewing Company’s new cold activated label helps ensure that every Coors Light bottle provides the cold refreshment that Hispanic consumers crave.

Sears Holdings Corporation announced that it has chosen MPG, the US based media company of global agency Havas, as the company’s new media planning and buying media services agency of record effective May 23, 2007.

¿Donde estan los ad dólares?

As the Mexican and American economies have become tightly linked, will a U.S. economic slowdown foreshadow hard times for American retailers doing business south of the border?

Quality of life, close contact with our family, our job, and even our friends… All has a lot to do with the place we live. It’s true: our geography determines many of our choices. That’s why, the place our home is located is so important.

Casa y Hogar has researched which are the best cities for Latino families today, cities were you can find what matters; from a good job, to being close to your family and friends, without forgetting about our culture, and, why not? a pleasant weather.