The National Cancer Institute (NCI) launched a new Internet Web site that will serve as a Spanish-language version of the official NCI Web site, cancer.gov. The new Web site is completely in Spanish and is one of the latest tools developed by NCI in its efforts to address cancer health disparities. The Web site is tailored to Spanish-speakers and members of the Hispanic/Latino community in the United States. There are approximately 40 million Hispanics/Latinos in the United States and about 30 million of those persons speak Spanish. Spanish is the second most spoken language in the U.S.
Agency
Western Union expands involvement in economic development initiatives in Mexico.
The Western Union Company is expanding its ties to Mexico, meeting with government officials who play a vital role in Mexico’s remittance industry and economic development.
New Study serves up Latinos’ Health Habits.
Staying healthy for most of the 44 million Latinos living in the US means watching their diet/what they eat (84 percent) and exercising regularly (79 percent). Only 30 percent of Latinos report that they do preventive care or take medications to help them to stay healthy according to the new LatinoEyes Health Beat report.
Upfront 2007 – 2008: Telemundo.
Telemundo revealed its 2007-2008 original programming slate at its Upfront presentation held at New York City’s Radio City Music Hall. The Upfront presentation was hosted by Don Browne, President, Telemundo and Steve Mandala, Senior Vice President, Sales and Marketing & Distribution, Telemundo and NBC Universal Networks.
The more you drive, the more Tech Savvy you are.
Scarborough Research released an analysis which finds that people who spend the most time on the road are more tech savvy than the average consumer.
Campero USA Corp. opens Headquarters in the U.S.
After an unprecedented success in Latin America, U.S., Europe and Asia, Pollo Campero has opened its first U.S. headquarters office in Dallas, as part of an ambitious expansion plan across the country.
Five new Rules of 1to1 Email Marketing.
RightNow provides a strategic solution to drive superior customer experiences …while dramatically reducing costs.
Fact: 90% of internet users and over 56% of Americans use email on a regular basis.
Are your messages relevant, delivered, opened and acted upon? This whitepaper details five new 1 to 1 rules of email marketing and covers the trends, strategies and tactics marketers need to know.
Promotional Marketers prefer E-Mail.
Campaigners hit the ‘Send’ button.
E-mail is the online tactic of choice for promotional marketers, according to a PROMO magazine survey.
The magazine found that 72.6% of respondents used e-mail marketing as part of their online efforts. Another 60.8% used e-mail newsletters.
Online/Mobile Marketing Tactics Used by US Marketers, February-March 2007 (% of respondents)
Promotional marketers said online methods were gaining popularity overall.
