Agency

Traditional theorists imagined America as a melting pot; a place where all cultures mixed and merged into one, homogenized society. But what these early theorists didn’t count on was that many people not only fight to keep aspects of their original culture, they also pass these aspects down from generation to generation and even across from culture to culture.

America is culturally complex and the way it changes is fluid and constant. Cultural barriers are breached as immigrants flow into the country. The resultant inter-mixing of customs and values transforms the landscape.

The Nielsen Company announced that it will launch a national Homescan Hispanic Consumer Panel, with a research sample of 11,000 households. Nielsen also said it will expand its existing Homescan Hispanic Panel in Los Angeles from 1,500 to 2,500 households to provide Fast-Moving Consumer Goods (FMCG) manufacturers and retailers with more detailed views of the needs, preferences and shopping habits of Hispanic consumers.

After a 3-market test in the Hispanic market in Q4 of 2006, Zubi Advertising has decided to part ways with Progressive Direct due to a repositioning of auto insurance company‚s brand strategy and focus for the Hispanic market.

Heineken USA announced that Grupo Gallegos has resigned the advertising assignment for the Tecate Brand, ending their two and a half year relationship. The Tecate Brand advertising assignment includes responsibilities for Tecate and the new Tecate Light.

The nation’s minority population reached 100.7 million, according to the national and state estimates by race, Hispanic origin, sex and age released today by the U.S. Census Bureau. A year ago, the minority population totaled 98.3 million.

Verizon announced a strategic initiative that creates a unique advertising team comprised of ten of the nation’s leading brand and advertising agencies.

The National Cancer Institute (NCI) launched a new Internet Web site that will serve as a Spanish-language version of the official NCI Web site, cancer.gov. The new Web site is completely in Spanish and is one of the latest tools developed by NCI in its efforts to address cancer health disparities. The Web site is tailored to Spanish-speakers and members of the Hispanic/Latino community in the United States. There are approximately 40 million Hispanics/Latinos in the United States and about 30 million of those persons speak Spanish. Spanish is the second most spoken language in the U.S.

The Western Union Company is expanding its ties to Mexico, meeting with government officials who play a vital role in Mexico’s remittance industry and economic development.

Staying healthy for most of the 44 million Latinos living in the US means watching their diet/what they eat (84 percent) and exercising regularly (79 percent). Only 30 percent of Latinos report that they do preventive care or take medications to help them to stay healthy according to the new LatinoEyes Health Beat report.

Telemundo revealed its 2007-2008 original programming slate at its Upfront presentation held at New York City’s Radio City Music Hall. The Upfront presentation was hosted by Don Browne, President, Telemundo and Steve Mandala, Senior Vice President, Sales and Marketing & Distribution, Telemundo and NBC Universal Networks.

Scarborough Research released an analysis which finds that people who spend the most time on the road are more tech savvy than the average consumer.

After an unprecedented success in Latin America, U.S., Europe and Asia, Pollo Campero has opened its first U.S. headquarters office in Dallas, as part of an ambitious expansion plan across the country.

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Fact: 90% of internet users and over 56% of Americans use email on a regular basis.

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