Scarborough Research released an analysis which finds that people who spend the most time on the road are more tech savvy than the average consumer.
Agency
Campero USA Corp. opens Headquarters in the U.S.
After an unprecedented success in Latin America, U.S., Europe and Asia, Pollo Campero has opened its first U.S. headquarters office in Dallas, as part of an ambitious expansion plan across the country.
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Promotional Marketers prefer E-Mail.
Campaigners hit the ‘Send’ button.
E-mail is the online tactic of choice for promotional marketers, according to a PROMO magazine survey.
The magazine found that 72.6% of respondents used e-mail marketing as part of their online efforts. Another 60.8% used e-mail newsletters.
Online/Mobile Marketing Tactics Used by US Marketers, February-March 2007 (% of respondents)
Promotional marketers said online methods were gaining popularity overall.
