Campaigners hit the ‘Send’ button.
E-mail is the online tactic of choice for promotional marketers, according to a PROMO magazine survey.
The magazine found that 72.6% of respondents used e-mail marketing as part of their online efforts. Another 60.8% used e-mail newsletters.
Online/Mobile Marketing Tactics Used by US Marketers, February-March 2007 (% of respondents)
Promotional marketers said online methods were gaining popularity overall.
According to Inside Radio magazine, the thinking is that those new citizens – perhaps millions of them – will become voters who can influence the issue of immigration. It’s the kind of move that a public company probably wouldn’t make — but a newly privately-held Univision can feel free to do.
A new study publishedin the Archives of Pediatrics and Adolescent Medicine concludes that the more cigarette marketing teens are exposed to in retail stores, the more likely they are to smoke, and that restricting these retail marketing practices would reduce youth smoking.
BBDO Worldwide, an Omnicom Group company, released findings from a global study designed to better understand rituals and the role they play in people’s lives. The study, entitled “BBDO – The Ritual Masters,” is the most extensive research project ever undertaken by BBDO.
Acento, a Los Angeles, California-based independent marketing communications agency, lands strategic planning and creative duties for Alaska Airlines as the carrier’s marketing agency of record.
“They don’t want to learn English” is a favored refrain among today’s anti-immigrant forces seeking to curb new immigration into this country. In an increasingly intense national debate focused on undocumented workers and the porous U.S.-Mexico border, the heated rhetoric emanating from anti-immigrant activists has largely assumed a distinctly Hispanic orientation.
Discovery Networks U.S. Hispanic Group announced the launch of “Moving Forward: Thought Leaders Share Their Views on Issues Facing U.S. Hispanics,” a study available to the public that provides a rich, and timely exploration of the key issues facing Hispanics in the United States by experts and opinion leaders from across the country.
Goya Foods, Inc. this week launches an extensive new brand advertising effort, part of an integrated marketing campaign representing the largest single investment in the history of the company.
Leveraging the huge popularity of Latino cuisine in mainstream American culture, the new advertising positions Goya as the ultimate provider of “authentic” Latino ingredients and foods for various generations of Hispanic consumers as well as a new segment in the general market of enthusiastic cooks with a passion to create, experience and share authentic ethnic foods at the family table.
