Agency

After an unprecedented success in Latin America, U.S., Europe and Asia, Pollo Campero has opened its first U.S. headquarters office in Dallas, as part of an ambitious expansion plan across the country.

RightNow provides a strategic solution to drive superior customer experiences …while dramatically reducing costs.

Fact: 90% of internet users and over 56% of Americans use email on a regular basis.

Are your messages relevant, delivered, opened and acted upon? This whitepaper details five new 1 to 1 rules of email marketing and covers the trends, strategies and tactics marketers need to know.

Campaigners hit the ‘Send’ button.

E-mail is the online tactic of choice for promotional marketers, according to a PROMO magazine survey.

The magazine found that 72.6% of respondents used e-mail marketing as part of their online efforts. Another 60.8% used e-mail newsletters.

Online/Mobile Marketing Tactics Used by US Marketers, February-March 2007 (% of respondents)

Promotional marketers said online methods were gaining popularity overall.

According to Inside Radio magazine, the thinking is that those new citizens – perhaps millions of them – will become voters who can influence the issue of immigration. It’s the kind of move that a public company probably wouldn’t make — but a newly privately-held Univision can feel free to do.

A new study publishedin the Archives of Pediatrics and Adolescent Medicine concludes that the more cigarette marketing teens are exposed to in retail stores, the more likely they are to smoke, and that restricting these retail marketing practices would reduce youth smoking.

BBDO Worldwide, an Omnicom Group company, released findings from a global study designed to better understand rituals and the role they play in people’s lives. The study, entitled “BBDO – The Ritual Masters,” is the most extensive research project ever undertaken by BBDO.