Agency

Novamex has assigned the US Hispanic market advertising and marketing responsibilities for Sidral Mundet to Miami based CreativeOnDemand (C.O.D.).

Hispanic marketers and agencies are using Second Life to gain experience in creating virtual worlds to appeal to Latinos, who are more likely to play online games than their general-market counterparts. By Laura Martinez Ruiz-Velasco / Advertising Age.

Coca-Cola North America offers consumers a once-in-a-lifetime chance to meet their favorite telenovela stars as they announce the launch of “The Coca-Cola Telenovela Club” consumer promotion and sweepstakes.

On Tuesday May 1, 2007 ADnotas.com, the leading business only online advertising, marketing & sales news source in Puerto Rico, held the 2007 Puerto Rico C-Level conference. The event was attended by the top advertising, marketing and media professionals on the island at the Ritz Carlton Hotel in Isla Verde, PR.

At the event, Heidi Calero – CEO of H. Calero Consulting Group, Inc. presented the ‘Death of Distance’ construct, Michael Pranikoff of PRNewswire presented the Internet 2.0 & its influence on the business environment and Paco Priegues of MediaNet presented the finding of our study.

One of the most controversial and potentially confusing aspects of any marketing campaign is measuring the results, due in no small part to the proliferation of media and media outlets that have exponentially increased in the last 20 years.

Corona Extra’s new Spanish-language campaign will highlight the best of Mexico via television, radio and outdoor creative scheduled to debut this week.
The “Lo Mejor de Mexico Esta Aqui” (The Best of Mexico is Here) creative marks the first work for the brand produced by Casanova Pendrill, new Hispanic agency of record for Crown
Imports, Corona’s exclusive U.S. importer.