Hispanic marketers and agencies are using Second Life to gain experience in creating virtual worlds to appeal to Latinos, who are more likely to play online games than their general-market counterparts. By Laura Martinez Ruiz-Velasco / Advertising Age.
Agency
Coca-Cola makes Telenovela Dreams come true for Consumers.
Coca-Cola North America offers consumers a once-in-a-lifetime chance to meet their favorite telenovela stars as they announce the launch of “The Coca-Cola Telenovela Club” consumer promotion and sweepstakes.
The 2007 Puerto Rico C-Level Study.
On Tuesday May 1, 2007 ADnotas.com, the leading business only online advertising, marketing & sales news source in Puerto Rico, held the 2007 Puerto Rico C-Level conference. The event was attended by the top advertising, marketing and media professionals on the island at the Ritz Carlton Hotel in Isla Verde, PR.
At the event, Heidi Calero – CEO of H. Calero Consulting Group, Inc. presented the ‘Death of Distance’ construct, Michael Pranikoff of PRNewswire presented the Internet 2.0 & its influence on the business environment and Paco Priegues of MediaNet presented the finding of our study.
The METRIC of Cost Per Touch (CPT).
One of the most controversial and potentially confusing aspects of any marketing campaign is measuring the results, due in no small part to the proliferation of media and media outlets that have exponentially increased in the last 20 years.
Corona Extra launches new Hispanic multi-media campaign.
Corona Extra’s new Spanish-language campaign will highlight the best of Mexico via television, radio and outdoor creative scheduled to debut this week.
The “Lo Mejor de Mexico Esta Aqui” (The Best of Mexico is Here) creative marks the first work for the brand produced by Casanova Pendrill, new Hispanic agency of record for Crown
Imports, Corona’s exclusive U.S. importer.
Bromley Communications promotes Ruiz & Chance.
Bromley Communications, the nation’s leading Hispanic strategic marketing and communications agency announces the promotion of Tomas Ruiz, III as Director of Media Buying Services and Kim Chance as Director of Media Planning Services.
CPG smacking its lips over Internet Advertising.
After getting a taste of online advertising, many consumer packaged goods marketers seem to like it.
Food and beverage advertisers cut spending in nearly every major media last year – except the Internet.
This year, eMarketer estimates this category will spend $288 million advertising online, a 36.6% increase over 2006.
US Online Advertising Spending by Food and Beverage Companies, 2006-2011 (millions).
Why has Internet advertising become a meat-and-potatoes buy for food and drink marketers?
