Novamex has assigned the US Hispanic market advertising and marketing responsibilities for Sidral Mundet to Miami based CreativeOnDemand (C.O.D.).
Agency
Latino Marketers and Agencies Set Out to Explore Virtual Worlds.
Hispanic marketers and agencies are using Second Life to gain experience in creating virtual worlds to appeal to Latinos, who are more likely to play online games than their general-market counterparts. By Laura Martinez Ruiz-Velasco / Advertising Age.
Coca-Cola makes Telenovela Dreams come true for Consumers.
Coca-Cola North America offers consumers a once-in-a-lifetime chance to meet their favorite telenovela stars as they announce the launch of “The Coca-Cola Telenovela Club” consumer promotion and sweepstakes.
