A client and I attended the 2nd annual immigration rally in Chicago- we were mainly attracted to it by the fact that there would be 150,000 Hispanics participating, and we believed marching along would be helpful in making some sense of the myriad of quantitative data we had recently garnered on Hispanics. The experience was incredibly educational in that it allowed us to confirm things we knew about the market (albeit it wasn’t exactly a representative picture of the marketplace due to the nature of the rally and given that most of the participants were Hispanic Dominant) and led to the generation of some hypotheses regarding the changing dynamic in the marketplace.
Agency
Insights on Immigration Reform Issue.
With immigration reform still a hot-button issue, LatinoEyes commissioned a study on the heavily debated issue to uncover the opinions of Latinos and non-Latinos alike and the factors shaping their strongly held convictions and perspectives. Designed to provide a unique cross-cultural and cross-generational view, the study also taps into teens (Latino and non-Latino) and underscores the differences – and similarities – between the three divergent segments.
C.O.D is Sidral Mundet Hispanic AOR.
Novamex has assigned the US Hispanic market advertising and marketing responsibilities for Sidral Mundet to Miami based CreativeOnDemand (C.O.D.).
Latino Marketers and Agencies Set Out to Explore Virtual Worlds.
Hispanic marketers and agencies are using Second Life to gain experience in creating virtual worlds to appeal to Latinos, who are more likely to play online games than their general-market counterparts. By Laura Martinez Ruiz-Velasco / Advertising Age.
Coca-Cola makes Telenovela Dreams come true for Consumers.
Coca-Cola North America offers consumers a once-in-a-lifetime chance to meet their favorite telenovela stars as they announce the launch of “The Coca-Cola Telenovela Club” consumer promotion and sweepstakes.
