Agency

A survey by Harris Interactive found that large numbers of people believe that they are influenced by the direct to consumer advertising (DTCA) of prescription drugs. Between 21 and 51 percent agree with 10 statements about how they are influenced by DTCA, with 30 percent or more agreeing with eight of the 10 statements. While 30 to 50 percent of adults are not a majority, they represent many millions of people who believe that they are influenced by DTCA.

Dominoes will take center stage in the Big Apple, when over 400 of the best players will meet at New York’s #1 Latino Night Club to celebrate their passion for the game of Dominoes.

MosaicaMD announced the launch of the first Spanish language advertising campaign for Scott Brand bath tissue from Kimberly-Clark Corporation. This campaign increases K-C’s investment in executing strategic advertising and marketing programs to the Hispanic Market.

The Bravo Group announced the appointment of Tony Sarroca as Chief Creative Officer.

Sarroca joins The Bravo Group from Prolam Young & Rubicam in Santiago, Chile, where, as Partner and Chief Creative Officer, he helped build one of the most creative agencies in the country and was voted best Creative Director in Chile (2001) by El Ojo de Iberoamérica. This year the same Festival ranked him amongst the top twenty Creative Directors in the Region.

Luis Miguel Cuenca, a marketing veteran with more than 15 years’ creative experience at agencies in both Mexico and the U.S., has joined Latina-owned Market Vision as VP/Creative Director.

A new survey among members of Lightspeed Research’s Spanish language website, The Lightspeed Consumer Panel en Español, reveals widespread support for government efforts to stem the rising rates of obesity in children.

The Office of Advocacy of the U.S. Small Business Administration released Minorities in Business: A Demographic Review of Minority Business Owners. The data are compiled primarily from the 2002 U.S. Census Bureau’s Survey of Business Owners and Self-Employed Persons.

Wachovia has named ROJO Hispanic Marketing as the agency-of-record for its Hispanic marketing initiatives. In this position, the North Carolina based firm will handle all marketing communications functions including mass media, direct marketing, public relations, community relations/grassroots programs and media buying as well as strategic planning for Wachovia’s U.S. Hispanic banking efforts.

Reports from around the world suggest that gaming addiction is real and on the rise. Nationally, 8.5 percent of youth gamers (ages 8 to 18) can be classified as pathological(1) or clinically “addicted” to playing video games. Most youth play video games and many feel that they may be playing too much. Nearly one-quarter (23%) of youth say that they have felt “addicted to video games”, with about one-third of males (31%) and a little more than one in ten females (13%) feeling “addicted.”

Today’s chief executives shoulder a heavy burden, as they are expected to take on the roles of guide, interpreter and visionary in order to lead their companies to the promised land of business success.

More than one out of every three television viewers (35 percent) spend some portion of their weekly television viewing hours at a location other then their own home, according to a new study by Arbitron Inc.

Mobile audio is a promising opportunity that has not yet been fully exploited. That is the conclusion of a landmark study by Arbitron and Telephia that examines the evolving market for mobile audio services from the consumer point of view in terms of current usage patterns, attitudes and preferences.