Agency

Constance Marie, lead actress on ABC’s George Lopez Show and “Napoleon Dynamite” actor Efren Ramirez have teamed up with Celebra La Vida Con Salud, a national Hispanic health education campaign to promote illness prevention and health education among Hispanics in a new series of public service announcements focusing on illnesses that disproportionately impact latinos.

Last Friday afternoon, I went on my weekly shopping trip to the local grocery super-center. There, I began my multi-hour adventure, mulling over a two-page list of items to pickup, that I received from my girlfriend. While scanning over the list, I began to rethink a book I had just read for Dr. Korzenny’s Multicultural Marketing class. Guy Garcia’s The New Mainstream: How the Multicultural Consumer Is Transforming American Business, is a book that explores 21st century America, and how important and prevalent muliticulturism is within our society. I begin to think about my first reactions to one of Garcia’s (2004) opening statements, that only 50 percent of the population will be made up on non-Hispanic whites by 2050-that this multiculturalism is reaching “critical mass”-that America is becoming the first real multicultural society.

While they are definitely savvy marketers, retailers have a reputation for being skittish when it comes to adopting new technologies. That said, major retailers are increasingly making use of Web 2.0 tools like video, blogs, RSS, social content sites and wireless delivery for its email campaigns.

I’m planning my Fall back-to- school strategy and I want to stand out creatively from the clutter in the Hispanic teen market. What are some out-of-the- box or non-traditional methods that I can use?

Azteca America said today that The US Federal Communications Commission (FCC) has denied a request by NBC Telemundo to withhold a license renewal of its station affiliate in Los Angeles. The result is a clean bill of health for our operations, which fully respect US regulations and institutions.

A survey by Harris Interactive found that large numbers of people believe that they are influenced by the direct to consumer advertising (DTCA) of prescription drugs. Between 21 and 51 percent agree with 10 statements about how they are influenced by DTCA, with 30 percent or more agreeing with eight of the 10 statements. While 30 to 50 percent of adults are not a majority, they represent many millions of people who believe that they are influenced by DTCA.

Dominoes will take center stage in the Big Apple, when over 400 of the best players will meet at New York’s #1 Latino Night Club to celebrate their passion for the game of Dominoes.

MosaicaMD announced the launch of the first Spanish language advertising campaign for Scott Brand bath tissue from Kimberly-Clark Corporation. This campaign increases K-C’s investment in executing strategic advertising and marketing programs to the Hispanic Market.

The Bravo Group announced the appointment of Tony Sarroca as Chief Creative Officer.

Sarroca joins The Bravo Group from Prolam Young & Rubicam in Santiago, Chile, where, as Partner and Chief Creative Officer, he helped build one of the most creative agencies in the country and was voted best Creative Director in Chile (2001) by El Ojo de Iberoamérica. This year the same Festival ranked him amongst the top twenty Creative Directors in the Region.