Agency

Luis Miguel Cuenca, a marketing veteran with more than 15 years’ creative experience at agencies in both Mexico and the U.S., has joined Latina-owned Market Vision as VP/Creative Director.

A new survey among members of Lightspeed Research’s Spanish language website, The Lightspeed Consumer Panel en Español, reveals widespread support for government efforts to stem the rising rates of obesity in children.

The Office of Advocacy of the U.S. Small Business Administration released Minorities in Business: A Demographic Review of Minority Business Owners. The data are compiled primarily from the 2002 U.S. Census Bureau’s Survey of Business Owners and Self-Employed Persons.

Wachovia has named ROJO Hispanic Marketing as the agency-of-record for its Hispanic marketing initiatives. In this position, the North Carolina based firm will handle all marketing communications functions including mass media, direct marketing, public relations, community relations/grassroots programs and media buying as well as strategic planning for Wachovia’s U.S. Hispanic banking efforts.

Reports from around the world suggest that gaming addiction is real and on the rise. Nationally, 8.5 percent of youth gamers (ages 8 to 18) can be classified as pathological(1) or clinically “addicted” to playing video games. Most youth play video games and many feel that they may be playing too much. Nearly one-quarter (23%) of youth say that they have felt “addicted to video games”, with about one-third of males (31%) and a little more than one in ten females (13%) feeling “addicted.”

Today’s chief executives shoulder a heavy burden, as they are expected to take on the roles of guide, interpreter and visionary in order to lead their companies to the promised land of business success.

More than one out of every three television viewers (35 percent) spend some portion of their weekly television viewing hours at a location other then their own home, according to a new study by Arbitron Inc.

Mobile audio is a promising opportunity that has not yet been fully exploited. That is the conclusion of a landmark study by Arbitron and Telephia that examines the evolving market for mobile audio services from the consumer point of view in terms of current usage patterns, attitudes and preferences.

Despite a national economic downturn in 2001-2002, the buying power of Idaho’s largest minority grew much faster than the rest of the state between 2000 and 2007.

Overall, Hispanic buying power has risen from 2.8 percent of total statewide buying power to over 5 percent this year, when Hispanic spending is projected to account for $2.1 billion of the $40.9 billion spent statewide.

According to population estimates released for all metro areas by the U.S. Census Bureau.

Pepsi will allow a consumer to design the look of one of its cans for the first time in history in the “Design Our Pepsi Can” promotion.

The person who comes up with the winning design will have their artwork featured on 500 million Pepsi cans across the country and take home a $10,000 prize.