Agency

Mobile audio is a promising opportunity that has not yet been fully exploited. That is the conclusion of a landmark study by Arbitron and Telephia that examines the evolving market for mobile audio services from the consumer point of view in terms of current usage patterns, attitudes and preferences.

Despite a national economic downturn in 2001-2002, the buying power of Idaho’s largest minority grew much faster than the rest of the state between 2000 and 2007.

Overall, Hispanic buying power has risen from 2.8 percent of total statewide buying power to over 5 percent this year, when Hispanic spending is projected to account for $2.1 billion of the $40.9 billion spent statewide.

According to population estimates released for all metro areas by the U.S. Census Bureau.

Pepsi will allow a consumer to design the look of one of its cans for the first time in history in the “Design Our Pepsi Can” promotion.

The person who comes up with the winning design will have their artwork featured on 500 million Pepsi cans across the country and take home a $10,000 prize.

Be concerned if you don’t know what bling-bling means. That is a red flag that you are failing to keep up with the new America. The growing number of African-Americans, Hispanics and Asians has dramatically shifted the demographic and the cultural makeup of the United States population, and the once Caucasian majority called the American mainstream is being outpaced by the multiethnic, multicolored “new mainstream”.

A new report, released by the ANA (Association of National Advertisers) Marketing Accountability Task Force, found that marketing accountability requires a precise process involving multi-functional teams, yet only a small proportion of marketers are utilizing them. “Marketing accountability is still often an activity trapped within the silo of the marketing function,” reads the report.

VRTC COM, the US branch of the Mexican communication and advertising agency Vértice Comunicación, officially opened its doors for business in January, 2007. Its central offices, located in Los Angeles, CA, will work towards growing the Hispanic market in the US.

The African American and U.S. Hispanic populations are growing at a faster rate than the general market, making multicultural consumers increasingly important for most packaged products companies. Coors Brewing Company is rolling out its 2007 multicultural marketing strategy which builds on positioning Coors Light as the beer as cold and refreshing as the Rocky Mountains.