The ANA Television Advertising Committee released a position paper supporting the industry’s growing movement towards television commercial ratings.
Today’s marketing executives are pressured to justify and evaluate their media investments in meaningful and precise ways and this development helps achieve that by providing marketers with a deeper understanding of program and commercial viewership.
Advertising spending for the full year 2006 rose 4.6% over the same period last year due to gains across major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of The Nielsen Company.
Advertising spending increased in most reported media, led by Internet (35%), the top 100 Spot TV markets (9.1%), Spanish-Language TV (8.1%) and Outdoor (8.1%).
As many of you know, our friend and colleague, Pat Gutierrez, is recovering from a stroke. The family’s energy is focused on nursing Pat to a full recovery. We’re all looking for a way to reach out and help Pat and her family. Please join us for a night for Pat as we come together to join resources in support of Pat and her family.
Adults with advanced degrees earn four times more than those with less than a high school diploma, according to tabulations released today by the U.S. Census Bureau.
Yahoo! Telemundo has partnered with Simmons Research to gather research and insights on how U.S. Hispanics consume media. Conexión Cultural/Connected Culture.
New technology can often be disruptive. But the pace of change in information technology over the past few years, and the speed with which technology has been adopted by Generation Y, poses particular challenges for business in general, and especially for media companies.
More than one-in-two Latinos (56%) goes online, a lower rate than among non-Hispanic whites (71%) and non-Hispanic blacks (60%). Several socio-economic characteristics that are often intertwined, including low levels of education and limited English ability, largely explain the gap in internet use between Hispanics and non-Hispanics.
Total advertising expenditures in 2006 increased 4.1 percent to $149.6 billion as compared to 2005, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2006 was up by 4.2 percent against the same period in 2005.
Raul Toraño and Richard Amundsen are working together in Miami-based Contacto Hispano, a marketing strategies firm to help advertisers target the US Hispanic Market.
HispanicAd.com and the Association of Hispanic Advertising Agencies (AHAA) are proud to announce the call for entries for the HispanicAd.com 2006 Media Planning Awards competition. The awards will be bestowed at the Association of Hispanic Advertising Agency (AHAA) 22nd Semi Annual Conference April 25-27, 2007 at the Drake Hotel – Chicago, IL.
The “dressing up” trend is seen as one of the factors fueling the growth in the U.S. fashion market, both footwear and apparel, according to The NPD Group, Inc.
