Agency

African-American and Hispanic caregivers (1) of people with Alzheimer’s disease are significantly more likely than caregivers of other races to consider the disease a normal part of the aging process and dismiss its symptoms as part of getting older, according to the Alzheimer’s Foundation of America’s (AFA) second ICAN: Investigating Caregivers’ Attitudes and Needs survey. This gap in understanding sheds light on the reasons for delay in diagnosis and treatment, which is an unnecessary setback for caregivers and individuals with the disease alike.

The ANA Television Advertising Committee released a position paper supporting the industry’s growing movement towards television commercial ratings.

Today’s marketing executives are pressured to justify and evaluate their media investments in meaningful and precise ways and this development helps achieve that by providing marketers with a deeper understanding of program and commercial viewership.

Advertising spending for the full year 2006 rose 4.6% over the same period last year due to gains across major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of The Nielsen Company.

Advertising spending increased in most reported media, led by Internet (35%), the top 100 Spot TV markets (9.1%), Spanish-Language TV (8.1%) and Outdoor (8.1%).

As many of you know, our friend and colleague, Pat Gutierrez, is recovering from a stroke. The family’s energy is focused on nursing Pat to a full recovery. We’re all looking for a way to reach out and help Pat and her family. Please join us for a night for Pat as we come together to join resources in support of Pat and her family.

Adults with advanced degrees earn four times more than those with less than a high school diploma, according to tabulations released today by the U.S. Census Bureau.

Yahoo! Telemundo has partnered with Simmons Research to gather research and insights on how U.S. Hispanics consume media. Conexión Cultural/Connected Culture.

New technology can often be disruptive. But the pace of change in information technology over the past few years, and the speed with which technology has been adopted by Generation Y, poses particular challenges for business in general, and especially for media companies.

More than one-in-two Latinos (56%) goes online, a lower rate than among non-Hispanic whites (71%) and non-Hispanic blacks (60%). Several socio-economic characteristics that are often intertwined, including low levels of education and limited English ability, largely explain the gap in internet use between Hispanics and non-Hispanics.