Agency

ESPN Deportes unveiled ESPN Deportes ¡En Vivo!— a interactive multimedia showcase contained within a 80’ X 70’ stadium-like experience debuted at Miami’s famed Calle Ocho Festival.

The Pew Hispanic Center released a factsheet that examines recent trends in the employment of Latino workers in the U.S. labor market and focuses specifically on the construction industry.

Do you hit the snooze button on the alarm clock numerous times before getting up? Does oversleeping cause you to miss breakfast? If so, you may be Morning Impaired. With the help of Dallas-based iNSPIRE! and Moroch Partners, McDonald’s is encouraging everyone to take back breakfast.

IKEA announced it has teamed up with Telemundo for the network’s highly anticipated novela, “Dame Chocolate.” IKEA has fashioned two bedroom sets that will be featured throughout the novela, designed to reflect the culturally distinct style of two of the Latina characters.

Batanga under the marketing leadership of Rick Marroquín – Chief Marketing Officer will have one of the first truly “OPEN” agency search processes in our industry without an agency review consultant. RFP is open to agencies that feel they deserve to pitch the account. CLICK on link for more information.

El Pollo Loco, Inc. unveiled the first of four new Spanish language television commercials created by its Hispanic advertising agency-of-record, Los Angeles-based cruz/kravetz:IDEAS.

As we speak of differences between Hispanics and the numerous ways to segment the market, we cannot forget an attribute that plays a major role in distinguishing different groups of this important segment. This component is the individual’s integration to the “American way of life” and it is comprised of many aspects. The individual’s integration depends on many things, such as the length of time in the United States, their desire to learn about the new culture or even their ability to interact within the non-Hispanic culture in the US.