Q: What is the ROI of advertising?
A: Stop advertising and find out.
Marketers know that they have to advertise, but many are dissatisfied with advertising’s return on investment (ROI) — even though most of them do not measure it anyway, according to a new study by Forrester Research.
Publicis Groupe is restructuring its multicultural media-buying behemoth Tapestry to give Starcom and MediaVest each their own unit for multicultural media. Tapestry’s media billings in 2006 were about $750 million, with U.S. Hispanic business accounting for more than two-thirds of the total and African-American about one-third. Courtesy of Advertising Age — Laurel Wentz.
On August 8, 2005, the U.S. Congress passed and President George W. Bush signed into law the Energy Policy Act of 2005. Among other changes, this act modifies the start and end dates for daylight saving time (DST).
Pizza Patron announced they will continue to accept Mexican pesos at all of their locations through the end of April despite intense opposition. The chain drew international attention and sparked heated debate when they refused to withdraw their controversial “Pizza por Pesos” program.
Bud Light and the Anheuser-Busch family of distributors are joining to celebrate the 29-year anniversary of Calle Ocho through a retail promotion benefiting the Kiwanis Club of Little Havana. The promotion, which began Feb. 19, extends through March 11, the day of Calle Ocho.
Tens of thousands of Calle Ocho Festival-goers will attempt to break the world record for the largest aerobics display when they take part in the world’s largest Zumba class on Sunday, March 11, at 3 PM.
We congratulate Arturo Villar and his team at Hispanic Market Weekly for 10 years of service to our Industry.
