We congratulate Arturo Villar and his team at Hispanic Market Weekly for 10 years of service to our Industry.
Agency
Hyundai splits with del Rivero Messianu DDB.
According to Advertising Age, Korean automaker Hyundai has terminated their contract with Miami-based del Rivero Messianu DDB. A search for a new agency is eminent. Story by Laurel Wentz.
The world of wireless widens.
Some 34% of internet users have logged onto the internet using a wireless connection either around the house, at their workplace, or some place else. In other words, one-third of internet users, either with a laptop computer, a handheld personal digital assistant (PDA), or cell phone, have surfed the internet or checked email using means such as WiFi broadband or cell phone networks.
Is the AIDS Epidemic discriminating?
According to the latest statistics from the Center for Disease Control, Latinos are more likely to develop full-blown AIDS within one year of their HIV diagnosis than any other ethnic group.
360o communications. Give me a break!
We are in a middle of a storm. New media and consumer-generated content has us all dizzy and confused. In response to these shifts, small and medium-sized agencies develop a sort of paranoia and begin to create new departments, new fancy positionings, and recycle tools with cool sounding names. In the meantime, big networks buy more digital shops. In some dramatic instances, agencies end up changing their business models and offering to something absolutely different than what they were intended to in the first place.
FCC Fine for Univision reveals bigger Industry & Social Issues.
According to recent reports, Univision agreed to pay a $24 Million fine by the FCC for failing to meet the 3 hours weekly minimum of Kid Friendly Educational Programs that broadcasters are required to air.
According to these reports, Univision passed off some of their many, imported South American tele-novelas as “Educational and Kid Friendly” from 2004 to 2006. When the FCC rejected this claim, Univision agreed to the record fine (the previous record was $9 Million) so that they could begin the transfer of their stations’ licenses to a new buyer (who paid over $13 Billion).
Toward an Understanding of Latino Imagery in the United States.
The advertising and publishing industries in the United States are now confronting the question of what is the appropriate way to portray U.S. Latinos in marketing and advertising, in order to better connect with their rapidly growing Hispanic audience.
