Agency

According to Advertising Age, Korean automaker Hyundai has terminated their contract with Miami-based del Rivero Messianu DDB. A search for a new agency is eminent. Story by Laurel Wentz.

Some 34% of internet users have logged onto the internet using a wireless connection either around the house, at their workplace, or some place else. In other words, one-third of internet users, either with a laptop computer, a handheld personal digital assistant (PDA), or cell phone, have surfed the internet or checked email using means such as WiFi broadband or cell phone networks.

According to the latest statistics from the Center for Disease Control, Latinos are more likely to develop full-blown AIDS within one year of their HIV diagnosis than any other ethnic group.

We are in a middle of a storm. New media and consumer-generated content has us all dizzy and confused. In response to these shifts, small and medium-sized agencies develop a sort of paranoia and begin to create new departments, new fancy positionings, and recycle tools with cool sounding names. In the meantime, big networks buy more digital shops. In some dramatic instances, agencies end up changing their business models and offering to something absolutely different than what they were intended to in the first place.

According to recent reports, Univision agreed to pay a $24 Million fine by the FCC for failing to meet the 3 hours weekly minimum of Kid Friendly Educational Programs that broadcasters are required to air.

According to these reports, Univision passed off some of their many, imported South American tele-novelas as “Educational and Kid Friendly” from 2004 to 2006. When the FCC rejected this claim, Univision agreed to the record fine (the previous record was $9 Million) so that they could begin the transfer of their stations’ licenses to a new buyer (who paid over $13 Billion).

The advertising and publishing industries in the United States are now confronting the question of what is the appropriate way to portray U.S. Latinos in marketing and advertising, in order to better connect with their rapidly growing Hispanic audience.

No one captures the lives of young marketing professionals more than our very own marketing guru Nina. Educated, fashion forward, born in Latin America and raised in the United States, Nina brings an accomplished history of brandbuilding and marketing experience from a variety of different industries and major companies.

The National Association of Hispanic Publications Foundation in partnership with Exelon and La Raza Newspaper announced the launch of the “EducaTe” edition of the Hispanic Scholarship Directory. This business and non-profit partnership seeks to increase the number of Hispanic students able to access a higher education in the Midwest by providing important information in Spanish and English about how to apply to college and how to finance a higher education.

Broadcasting Media Partners Inc. (“BMPI”), an investor group including Madison Dearborn Partners, Providence Equity Partners, Texas Pacific Group (TPG), Thomas H. Lee Partners, and Saban Capital Group, announced that following completion of its pending acquisition of Univision Communications Inc., Joe Uva will become Chief Executive Officer of Univision.