Agency

We are in a middle of a storm. New media and consumer-generated content has us all dizzy and confused. In response to these shifts, small and medium-sized agencies develop a sort of paranoia and begin to create new departments, new fancy positionings, and recycle tools with cool sounding names. In the meantime, big networks buy more digital shops. In some dramatic instances, agencies end up changing their business models and offering to something absolutely different than what they were intended to in the first place.

According to recent reports, Univision agreed to pay a $24 Million fine by the FCC for failing to meet the 3 hours weekly minimum of Kid Friendly Educational Programs that broadcasters are required to air.

According to these reports, Univision passed off some of their many, imported South American tele-novelas as “Educational and Kid Friendly” from 2004 to 2006. When the FCC rejected this claim, Univision agreed to the record fine (the previous record was $9 Million) so that they could begin the transfer of their stations’ licenses to a new buyer (who paid over $13 Billion).

The advertising and publishing industries in the United States are now confronting the question of what is the appropriate way to portray U.S. Latinos in marketing and advertising, in order to better connect with their rapidly growing Hispanic audience.

No one captures the lives of young marketing professionals more than our very own marketing guru Nina. Educated, fashion forward, born in Latin America and raised in the United States, Nina brings an accomplished history of brandbuilding and marketing experience from a variety of different industries and major companies.

The National Association of Hispanic Publications Foundation in partnership with Exelon and La Raza Newspaper announced the launch of the “EducaTe” edition of the Hispanic Scholarship Directory. This business and non-profit partnership seeks to increase the number of Hispanic students able to access a higher education in the Midwest by providing important information in Spanish and English about how to apply to college and how to finance a higher education.

Broadcasting Media Partners Inc. (“BMPI”), an investor group including Madison Dearborn Partners, Providence Equity Partners, Texas Pacific Group (TPG), Thomas H. Lee Partners, and Saban Capital Group, announced that following completion of its pending acquisition of Univision Communications Inc., Joe Uva will become Chief Executive Officer of Univision.

People working in the U.S. have to file tax returns, and most use a Social Security number to identify themselves. But not all people have or qualify for Social Security numbers, so how do they file? They use an Individual Taxpayer Identification Number (ITIN) instead.

According to Fox News, the Federal Communications Commission has fine Univision Communications with a record fine of $24 million for falling short on regulators’ expectations for educational children’s programming. Univision Communications was being fined this large amount to punish them for maintaining that Novelas were educational programs.