Miller Lite announced that it will be the exclusive worldwide beer sponsor of the 2007 CONCACAF Gold Cup tournament. The sponsorship is a renewal of the brand’s ongoing partnership with CONCACAF (Confederation of North, Central American and Caribbean Association Football) and – on the heels of Miller Lite’s highly successful 2006 soccer marketing campaign, “Pasión 10” – an affirmation of its continued focus on promoting the sport of soccer and bringing excitement to its fans.
Agency
Bud Light joins Fiesta Atlanta ’07!
Anheuser-Busch and Lanza Group, LLC jointly announced that Bud Light will be a sponsor of Fiesta Atlanta ’07. Fiesta Atlanta ’07 will be a Hispanic-themed Cinco de Mayo celebration which will take place on Sunday, May 6th, 2007 at Centennial Olympic Park in downtown Atlanta. Fiesta Atlanta is a Lanza Group, LLC production.
Milk Dreams en Español
This year’s Spanish-language campaign, developed by Long Beach based Grupo Gallegos, consists of three-30-second TV spots. ‘Dreams’ and ‘Laughs’ will debut Monday, January 29, 2007 and run until May 2007 with the third installment ‘Law of Gravity’ rotating in beginning May 14th.
‘El Navy’ supports Society of Hispanic Professional Engineers.
The Navy participated in this year’s Society of Hispanic Professional Engineers (SHPE) Annual National Technical & Career Conference in Denver.
Jose Cuervo searches for the next Latino Urban Music Star.
Jose Cuervo has partnered with urban superstar Pitbull, Hip Hop mogul Chingo Bling and rising talent Malverde to announce the 2nd annual talent search for “La Nueva Generación”, the next generation of Latino artists in urban music.
Nuevo Arte: Colección Tequila Don Julio.
To showcase the best in the arts inspired by Mexico, Tequila Don Julio announces its partnership with The Mexican Museum to present Nuevo Arte: Colección Tequila Don Julio, an exhibition featuring new works by some of today’s most innovative Mexican and Mexican-American artists.
Ethnicity and its impact on the beauty industry.
As the population of the U.S. becomes more and more ethnically diverse, women of different ethnic groups continue to change the face of beauty. According to a new report from The NPD Group, over three quarters of women across all ethnic groups currently use basic beauty products such as skincare, makeup, bath, and shaving products. However, after taking a closer look, NPD found some differences between what various female ethnic groups are reporting in terms of beauty product usage.
Susie Castillo to represent the ‘Face’ of Neutrogena.
Neutrogena Corporation announced that actress Susie Castillo will act as the newest spokesperson for the brand.
