Dear Friends in the Hispanic Marketing Community:
HispanicAd.com has generously offered this opportunity for me to “crear conciencia”, to help to raise awareness regarding the urgent need for organ donation.
Thousands of our fellow Latinos are on long lists awaiting organ transplants. They are literally awaiting the gift of life.
Since many organ recipients know their donor, I wanted to put a personal “face” on the subject.
In this newly created position, Rick Marroquín – chief marketing officer will oversee all marketing efforts for the company’s various media and entertainment ventures.
Arbitron Inc. and The Nielsen Company announced that they have signed an agreement that will govern completion of development and testing of the ‘Project Apollo’ marketing research service and the expansion of the pilot panel to a full national service if the test results meet expectations and generate marketplace support. The parties have formed a jointly-owned limited liability company to continue pursuit of the project.
Hispanic moms nationwide are learning more about the importance of making good beverage choices for their children and families largely due to the Milk Processor Education Program’s latest campaign. New television advertising, created by SiboneyUSA, targeting the Hispanic audience, was launched earlier this month.
Get up. Radio is playing. Turn on the television. Log online. Check e-mail. Answer the phone. Text a friend. Join an IM conversation. Overload? Nope. It’s the start of a ‘normal’ day in the year 2007.
The Super Bowl is an American tradition. Advertisers involved in the Super Bowl have traditionally used mainstream ad agencies to create commercials for this American pastime.
Through out the years there have been several Hispanic agencies that have produce spots designated to be run in the Super Bowl.
Spanish Broadcasting System (“The Company” or “SBS”) announced plans to develop a state-of-the-art broadcast facility in South Florida that will consolidate its Miami radio and television operations, as well as the Company’s new media division.
LatinSphere Advertising commits to Experiential Marketing with the appointment of Matt Neidl as Director of the department. Neidl joins the LatinSphere team adding over 10 years of experience in Account Management, Promotions, and Retail Marketing.
Miller Lite announced that it will be the exclusive worldwide beer sponsor of the 2007 CONCACAF Gold Cup tournament. The sponsorship is a renewal of the brand’s ongoing partnership with CONCACAF (Confederation of North, Central American and Caribbean Association Football) and – on the heels of Miller Lite’s highly successful 2006 soccer marketing campaign, “Pasión 10” – an affirmation of its continued focus on promoting the sport of soccer and bringing excitement to its fans.
Anheuser-Busch and Lanza Group, LLC jointly announced that Bud Light will be a sponsor of Fiesta Atlanta ’07. Fiesta Atlanta ’07 will be a Hispanic-themed Cinco de Mayo celebration which will take place on Sunday, May 6th, 2007 at Centennial Olympic Park in downtown Atlanta. Fiesta Atlanta is a Lanza Group, LLC production.
This year’s Spanish-language campaign, developed by Long Beach based Grupo Gallegos, consists of three-30-second TV spots. ‘Dreams’ and ‘Laughs’ will debut Monday, January 29, 2007 and run until May 2007 with the third installment ‘Law of Gravity’ rotating in beginning May 14th.
The Navy participated in this year’s Society of Hispanic Professional Engineers (SHPE) Annual National Technical & Career Conference in Denver.
