This year’s Spanish-language campaign, developed by Long Beach based Grupo Gallegos, consists of three-30-second TV spots. ‘Dreams’ and ‘Laughs’ will debut Monday, January 29, 2007 and run until May 2007 with the third installment ‘Law of Gravity’ rotating in beginning May 14th.
Agency
‘El Navy’ supports Society of Hispanic Professional Engineers.
The Navy participated in this year’s Society of Hispanic Professional Engineers (SHPE) Annual National Technical & Career Conference in Denver.
Jose Cuervo searches for the next Latino Urban Music Star.
Jose Cuervo has partnered with urban superstar Pitbull, Hip Hop mogul Chingo Bling and rising talent Malverde to announce the 2nd annual talent search for “La Nueva Generación”, the next generation of Latino artists in urban music.
Nuevo Arte: Colección Tequila Don Julio.
To showcase the best in the arts inspired by Mexico, Tequila Don Julio announces its partnership with The Mexican Museum to present Nuevo Arte: Colección Tequila Don Julio, an exhibition featuring new works by some of today’s most innovative Mexican and Mexican-American artists.
Ethnicity and its impact on the beauty industry.
As the population of the U.S. becomes more and more ethnically diverse, women of different ethnic groups continue to change the face of beauty. According to a new report from The NPD Group, over three quarters of women across all ethnic groups currently use basic beauty products such as skincare, makeup, bath, and shaving products. However, after taking a closer look, NPD found some differences between what various female ethnic groups are reporting in terms of beauty product usage.
Susie Castillo to represent the ‘Face’ of Neutrogena.
Neutrogena Corporation announced that actress Susie Castillo will act as the newest spokesperson for the brand.
Sprint launches multimedia campaign with MANÁ U.S. Tour.
Sprint continues its unprecedented sponsorship of one of the most popular rock en Español bands, MANÁ, and launches an extensive multimedia campaign providing its subscribers unique and compelling mobile entertainment and fan opportunities as the band kicks off its U.S. Tour.
Stolichnaya kicks off their 2007 Hispanic promotional initiative.
As part of their Hispanic promotional initiative, Stolichnaya Vodka kicks off the Stoli Statement Series. The first of a three part series highlighting music, fashion and culture for New York City’s Metropolitan Latino tastemakers and trendsetters.
