The Human Rights Campaign Foundation, the nation’s largest gay, lesbian, bisexual and transgender (GLBT) civil rights organization, today released its annual list of the “Best Places to Work for GLBT Equality.”
Agency
Employment options in America reaching a Tipping Point.
A new economic reference, “The New Career Economy” is the end result of a 2006 research study commissioned by The Entrepreneur’s Source of Southbury, Connecticut. In essence, the study suggests that gone are the days when individuals will work for one or two employers, receive lifetime benefits and retire boasting double-digit service time from one employer. The study did suggest that in the future, long-term security would be gained through individuals managing their own careers through self-employment and other alternative career options.
Infiniti targeting Hispanics.
Infiniti is launching its first Hispanic marketing effort via Miami based MARCA Hispanic with the launch of the newly redesigned Infiniti G35.
de la Vega – President of Wireline Operations @ AT&T.
Ralph de la Vega, formerly COO of Cingular has been named President of Wireline Operations at AT&T.
Latinos and the War in Iraq.
Two out of every three Latinos now believe that U.S. troops should be brought home from Iraq as soon as possible and only one in four think the U.S. made the right decision in using military force, according to a new survey by the Pew Hispanic Center.
DirecTV Hispanic AOR up for grabs.
DirecTV has sent out an RFP to several agencies for the Hispanic AOR assignment. The Vidal Partnership (TVP) will not defend.
Fresh Toyota creative from Machado Garcia-Serra.
Machado Garcia-Serra just completed production of a new Spanish-language television and radio campaign for Southeast Toyota Distributors, LLC and their dealer group entitled La Maravillosa T Street. A total of four spots were produced to support Toyota’s most popular car-based vehicles: the Corolla and the recently redesigned Camry and RAV4.
Winglatino consolidates management.
Jackie Bird, President and CEO of Winglatino, announced that the agency has fortified its national presence and capabilities, consolidating the management of its New York and Los Angeles offices. Bird will now serve as President and CEO of both operations, which had until now been managed independently.
OLE sin Paco.
New York-based OLE announced a new organizational structure after the sudden departure of the highly acclaimed Creative Director and founding partner Paco Olavarrieta.
2007 KPMG’s Auto Executive Survey.
In KPMG’s annual auto survey, many say a vast restructuring is underway. Perhaps the major reason for all this activity is big changes in what the largest and most prosperous buyer segment, baby boomers, want and value.
Short on Latino Creatives? Set Up Shop in Argentina.
In an innovative solution to the chronic talent shortage facing the U.S. Hispanic market, one Latino shop is going where the creatives are: Buenos Aires. Los Angeles-based independent Grupo Gallegos is opening an office this month in Argentina, where creative teams are starting work on Comcast, the California Milk Processor Board and other U.S. clients. — Laurel Wentz.
